Casino Golden Nugget appoints Incubeta to drive online growth

May 17, 2021 | Marketing through gaming, Marketing transformation

Casino Golden Nugget appoints Incubeta to drive online growth
Incubeta has been selected by Golden Nugget to drive growth of its online channels including Paid Search, YouTube, UAC and Playstore.

The digital media specialist will be working closely with Google’s real money gaming team in building, managing and executing campaigns for the online casino’s expansion, as online sports betting is poised for huge growth in the US.

Incubeta and Golden Nugget’s union is enabling consumers to continue gaming responsibly online following an increased demand as a result of the restrictions needed to tackle the Covid-19 pandemic.

Visitors to Golden Nugget Online Gaming’s sites can enjoy a variety of sportsbetting, online slots and table games, which can be accessed through the website or Golden Nuggets Online Casino app. Operating across New Jersey and Michigan the online casino and sportsbook is looking to further expand its operations after going public in December 2020.

After both parties gained the necessary licences to operate in Michigan, Incubeta has launched Golden Nugget’s Google activity across the highly contested state. As a verified Google Marketing Platform Partner, Incubeta will work closely with Google’s real money gaming team in building, managing and executing campaigns for the online casino’s expansion across the US to boost performance and growth. Incubeta’s extensive experience in both the sports betting and casino industries and impressive results made it the clear choice to assist the gaming platform in its latest growth plans.

Samir Banerjee, Director Digital Marketing at Golden Nugget said: “We’re excited to be partnering with Incubeta as we expand our online presence across the US. Incubeta’s vast experience within the betting and gaming industry means they understand our unique requirements and how best to maximize our campaigns. As the pandemic continues to restrict people’s movements our online strategy will be vital to our growth, which is why we’re working with the best in the business.”

Charlie Rowe, Head of Business Development at Incubeta added: “We’re thrilled to be working with Golden Nugget Online Gaming. Not only are they one of the US’s premier online gaming operators but the Golden Nugget brand is well known globally. Incubeta’s expertise in Sports Betting and Casino makes it well placed to enhance Golden Nugget Online Gaming’s digital strategy and drive increased revenue and growth. We’re fully committed to building on this relationship in the years to come; it is fantastic to be involved in their online development.”

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