Dracula’s castle parties, scary clowns and robot doors: Top 10 Halloween ads for a locked-down year

Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.

Multichannel commerce case study: Intersport boosts online and instore sales in the Netherlands with dynamic ads

Intersport used Facebook ads to boost its sales both in store and online. This multichannel commerce case study looks at how the Dutch sporting goods retailer enjoyed a 34-fold increase in return on ad spend from dynamic ads, by using attribution analytics tools and a conversion lift study to accurately measure the impact of the campaign.