Brilliant seasonal marketing, product innovation, and ecommerce propelled this UK start-up to become a showpiece for translating seasonal marketing opportunities into big revenues.
Global ad spend on Facebook and Instagram increased 50% year-over-year, demonstrating more than simply a “pandemic bounce-back” for ad spend, according to new research.
Facebook is officially launching its live audio rooms option, as well as podcast discovery and playback within the app.
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
Facebook is adding podcasts and ‘live audio rooms’ as the ” social network looks to capitalise on the growing shift towards sound-based chat apps like Clubhouse.
Facebook has expanded its ecommerce features with a new ‘Shop’ bookmark that gives users in the UK and Canada the ability to browse virtual storefronts.
Shopify has partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram.
Facebook’s fourth quarter earnings were better than expected against a backdrop of growing political and regulatory challenges — but cited “significant uncertainty” as a problem for its massive ad revenue-generating machine.
Facebook will stop requiring iPhone app makers to feed the company their users’ personal data for advertising as it braces for a new privacy crackdown by Apple that could cut its revenue by billions of dollars.
Google and Facebook have been accused of striking a deal to limit competition in advertising, according to a news report.
Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
Facebook has reported a decrease in users in the US and Canada but moderate revenue growth as ad revenue still soared in the third quarter of this year.
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Facebook has launched a new free-to-play gaming service, which can be played on PCs and Android apps (but not Apple devices).
Global ad spend grew 56.4% in the third quarter of 2020, making average spend nearly double its level at the lowest point of the pandemic in late March, according to new research.
From a US omnichannel Super Bowl campaign to and Indonesian Instagram Live shopping event, we look at some of best-in-class ecommerce case studies from around the world.
Trump’s social media posts about coronavirus have been flagged by both Facebook and Twitter for spreading ‘potentially harmful information’.
Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.
Facebook has struck a partnership with Luxottica, the maker of Ray-Ban, to release a new smart glasses device in 2021, as part of a multiyear partnership.