Case studies: ecommerce best practice
From a US omnichannel Super Bowl campaign to and Indonesian Instagram Live shopping event, we look at some of best-in-class ecommerce case studies from around the world.
Facebook and Twitter clamp down on ‘potentially harmful’ Trump posts
Trump’s social media posts about coronavirus have been flagged by both Facebook and Twitter for spreading ‘potentially harmful information’.
Facebook, YouTube and Twitter strike social media ad deal over hate speech
Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.
Facebook to launch Ray-Ban smart glasses in 2021
Facebook has struck a partnership with Luxottica, the maker of Ray-Ban, to release a new smart glasses device in 2021, as part of a multiyear partnership.
Facebook sorry for putting ads in Danish broadcaster’s ad-free app
Facebook has apologised for what it has described as a “technical issue” that caused its ads to appear on news publisher websites without permission.
Black Friday and Christmas on Facebook likely to be ‘most competitive ever’
Over Black Friday and Christmas ecommerce advertisers are likely to see record-high advertising costs and lower-than-ever average order values, according to new research.
Facebook to ban new political ads for the week leading up to Election Day
Facebook has announced that it will not take on any new political ads in the seven days prior to the US election in November, but will still allow existing ads to continue to be promoted and targeted at different users.
Facebook beats estimates with 11% revenue growth
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
Facebook takes EU to court over privacy amid monopoly probe
Facebook has taken the European Union to court for invading the privacy of its employees, during its antitrust probe into the social network.
“These advertisers will be back on the platform soon enough”: Zuckerberg stands firm against Facebook ad boycott
Facebook founder Mark Zuckerberg has shown no sign of backing down as the number of brands boycotting the Facebook platform grows.
90 brands boycott Facebook: Insurance and holiday giants latest to pause ads
Insurance firm Aviva and Holiday Inn owner Intercontinental Hotels Group have become the latest companies to “pause” advertising on Facebook, in response to how the social network deals with hate speech.
Facebook and data marketing case study: The Grooming Company in Dubai drives new customers to salons with two-stage campaign
The Grooming Company wanted to motivate new customers to visit its Dubai salons. This Facebook case study shows how the executive male grooming business increased its new customers by 45% through optimisation and engaging online activity.
Zuckerberg loses $7.2bn as Coca Cola and Starbucks join ad boycott
Mark Zuckerberg has lost $7.2bn in share value after several companies pulled their advertising from Facebook, citing the company’s failure to police hate speech and disinformation on its site.
Major brands and agencies join Facebook ad boycott
A large number of big brands, including Verizon, Ben & Jerry’s and The North Face, have joined a boycott of Facebook advertising, following the social network’s failure to prevent racist and violent information from being shared on its social networking service.
Multichannel commerce case study: Intersport boosts online and instore sales in the Netherlands with dynamic ads
Intersport used Facebook ads to boost its sales both in store and online. This multichannel commerce case study looks at how the Dutch sporting goods retailer enjoyed a 34-fold increase in return on ad spend from dynamic ads, by using attribution analytics tools and a conversion lift study to accurately measure the impact of the campaign.
AppsFlyer and Facebook launch in-app measurement tool
Analytics firm AppsFlyer has developed a campaign-level in-app advertising measurement solution that will enable Facebook app developers to optimise their user acquisition strategy.
Facebook takes on Amazon with online shopping platform
Facebook and Instagram have launched a new ecommerce platform, letting people set up a single online store to sell products, with no fee.
Meme wars: Facebook buys GIPHY to boost visual chat tools for Instagram
Facebook has bought GIPHY, a popular website for making and sharing animated images, or GIFs, and will integrate it with its rapidly growing Instagram photo-sharing app.
Facebook sees record users numbers (but warns lockdown boost may not last)
Facebook has enjoyed record global user numbers amid the COVID-19 pandemic, but warned that the increased engagement may not last in the long term.