Mar 11, 2014 | Facebook marketing, Online advertising
Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans instead (or jump to other platforms), according to new research from Ogilvy. View the full Slideshare presentation of the Ogilvy presentation here:...
Mar 11, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media
FMCG giant Mondelez International has partnered with Facebook, giving the owner of Cadbury and Oreo access to the social network’s site’s beta-testing programs and research. The firms will use the partnership to leverage their relative scale to deliver what was...
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Mar 10, 2014 | China, Facebook marketing, Social media, Twitter marketing, WhatsApp
This chart shows the change in active users for the top 20 global social networks (excluding China). Respondents were asked the question ‘Which of the following services have you used/contributed to In the last month?”. Facebook-owned photo sharing service...
Mar 10, 2014 | Facebook marketing, France, Germany, Social media, UK
Nissan has launched its first pan-European Instagram campaign across the UK, France and Germany. The campaign was announced at the Geneva Motor Show where Nissan unveiled the new Juke last week. The campaign invites consumers to share a picture that represents their...
Mar 6, 2014 | Facebook marketing, Social media
Yahoo is ending its open login deals with Facebook and Google, a sign that the embattled web giant is now seeking greater independence from its larger rivals in the battle for ad dollars. The move means that users will need Yahoo ID to access the various Yahoo...
Mar 6, 2014 | Facebook marketing, Social media, Twitter marketing
Women are the driving power that contributes to increasing the value of companies such as Instagram, Tumblr and Pinterest by billions of dollars, according to this new infographic from Finances Online. Finances Online researched how men and women use social media and...
Feb 28, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when Comcast bought global media giant Time Warner for $45bn, another massive $19bn deal also took place – for a single chat app. Facebook’s WhatsApp purchase caused many to question the social network’s confidence in its own growth. But...
Feb 26, 2014 | Email marketing, Facebook marketing, Social media
Facebook is closing its @facebook.com messaging/email service, some four years after its launch back in 2010. Introduced on stage at an event by Mark Zuckerburg in November 2010, the over-riding idea of the email service was to collaborate all of your communications...
Feb 25, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook founder Mark Zuckerberg has been defending the social network’s $19bn (£11.4bn) takeover of messaging service WhatsApp – insisting that the chat app is really worth more. Watch this video from the Daily Telegraph showing Zuckerberg’s speech below:...
Feb 24, 2014 | Facebook marketing, Philippines, Regulation, Social media
The Philippines has been named as one of the main sources for click farms, responsible for generating fake likes for brands on social networks such as Facebook and YouTube, according to new research. Much has been written recently about how click farms are generating...
Feb 21, 2014 | Facebook marketing, Social media, WhatsApp
Facebook bought WhatsApp for an eye-opening $19bn (£11.4bn) this week- causing the stock market and analysts alike to question the social network’s confidence in its own growth. But how did Zuckerberg justify the hefty price tag that could have bought him 19...
Feb 21, 2014 | Facebook marketing, Social media, WhatsApp
This week saw Facebook snap up mobile messaging service WhatsApp for an astronomical $19bn- marking the biggest tech purchase to date. The move has sparked many comments from the industry- we take a look at some of the key quotes as chat apps come of age… Victor...
Feb 13, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. How many of Facebook’s ‘likes’ are still fake? (video) Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests...
Feb 12, 2014 | Facebook marketing, Online advertising, Online video, Regulation, Social media
Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests the problem continues for the social network- even when ads are paid for via official Facebook channels. The February 2014 research,...
Feb 5, 2014 | Facebook marketing, Social media
As Facebook turns 10 this week, founder Mark Zuckerberg marked the occasion with a post on his own profile page- devoting much of his success ‘just caring more’, thinking big and a pizza night in college. “Today is Facebook’s 10th anniversary… and...
Feb 4, 2014 | Facebook marketing, Search engine marketing
Facebook turns 10 this week, rolling out its graph search to mobile users as the social network sets its sights on Google’s search revenue-and it plans to use mobile to get there. The social network was first formed back in 2004 as ‘The Facebook’ at Harvard...
Feb 3, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...
Jan 31, 2014 | Facebook marketing, Mobile
Facebook has launched ‘Paper’, a news curation app that pulls in news stories, photos and videos from the users’ news feed, as the network continues its drive to become the first destination for social news for mobile users . Watch this video showing how the...
Jan 30, 2014 | Facebook marketing, Mobile, Online advertising, Social media
Facebook’s aggressive ad sales strategy appears to be paying off, as the social networking firm posted profits of $523m (£316m) marking a 63% increase in revenue for the fourth quarter, beating market expectations in the process. The rise in revenue was largely due to...
