Jan 24, 2014 | Facebook marketing
Facebook advertising demonstrated performance improvements in the last quarter of 2013 due to greater consumer interest during the holiday shopping season. This infographic looks at how Facebook ad sales revue rose a massive 60% on the last quarter. The findings come...
Jan 23, 2014 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. IPA Bellwether report: UK marketing ‘strongest in 13 years’ The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the...
Jan 23, 2014 | Facebook marketing, Social media
Facebook has updated its newsfeed with a new algorithm that means users will see more text updates from their friends and less from brands. The move could have a major effect on brands that make regular posts on Facebook, as their messages will reach less fans- unless...
Jan 22, 2014 | China, E-commerce and E-retailing, Facebook marketing, Latin America, Mobile, Online advertising, Online video, Russia, Social media
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web...
Jan 20, 2014 | Facebook marketing, Social media, Twitter marketing
Facebook has launched a list of trending topics personhalised to each user, as the social network continues to rival Twitter as the number one source for social news. The new feature, which is being rolled out to all Facebook users, will reflect the most discussed...
Jan 16, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, USA
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Jan 16, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. The marketing technology landscape in one (huge) infographic If more proof were needed that digital marketing is getting more complicated, this infographic from the Chief Marketing...
Jan 15, 2014 | Facebook marketing, Mobile, Social media
This chart shows the average monthly unique users for the top 10 smartphone apps in 2013. The Facebook app, which tops the chart, saw little growth over the year with a 27% increase from 2012. However, Facebook-owned photo-sharing app Instagram grew the most in 2013,...
Jan 15, 2014 | Facebook marketing, Russia, Search engine marketing
Facebook has struck a deal with Russian web giant Yandex, that will see its visitors served relevant real-time public posts from Facebook alongside their usual search results. As part of the deal, Yandex, will also use Facebook data to help provide more relevant...
Jan 10, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos. The brand rose seven places from last year to take the top spot, while Geico came in second with 4.9 million shares, ahead of Dove at 4.5...
Jan 9, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, South Africa, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Reaching mums through digital marketing channels – smartphone use is key Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing...
Jan 7, 2014 | Facebook marketing, Regulation, Social media
Facebook users have sued the social network, claiming that private messages are read and mined for data to share with advertisers and marketers, according to reports. Two Facebook users filed suit in U.S. District Court in San Jose, saying that scanning messages...
Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
Dec 18, 2013 | Facebook marketing
In a controversial move, Facebook is launching video ads for the first time, playing automatically with no sound whenever a user checks their news feed. Watch this video from Bloomberg examining the move below: Ads on mobile devices will have been downloaded in...
Dec 11, 2013 | Facebook marketing, Online advertising
Facebook is working on artificial intelligence technology that will help it turn its massive trove of user data into ad revenue with better targeted automated ads. The social network is now developing an artificial intelligence laboratory, and has hired deep learning...
Dec 11, 2013 | Facebook marketing, Social media
Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds. The social network posted on its Facebook for...
Dec 11, 2013 | Facebook marketing, Social media, Twitter marketing
The common perception that Twitter is used by older users has come in to question this week, with new research highlighting how its users are on average younger than their Facebook counterparts. The new research comes from comScore reveals that Twitter’s audience now...
Dec 10, 2013 | Facebook marketing, Social media
Facebook is considering the launch of a new ‘sympathise’ button planning as an alternative to its hugely successful ‘like’ icon. The move follows demand for alternatives to the ‘like’ button- with many consumers having an interest in a ‘dislike’ button- especially for...
Dec 9, 2013 | Facebook marketing, Social media, Twitter marketing, WhatsApp
Twitter IPO could make the micro-blogging platform a serious Facebook rival for advertisers… if it can make the most of its live event–orientated audience data. Chat Apps stole the headlines from the larger players this year, with WhatsApp, SnapChat and WeChat all...
