Feb 15, 2013 | Facebook marketing, Online advertising, Social media
This chart shows which social portals will be attracting the most revenue from US marketers. Facebook is set to gain most, attracting 57% of the social media spend. Pinterest, which is a relatively new social space, will receive 2% of marketers’ social spend....
Feb 13, 2013 | Facebook marketing, Online advertising, Search engine marketing, Social media
As Facebook and Google grow, so do their corporate structures. This infographic courtesy of Hierarchy Structure and Designed by Infographics looks at the workforce hierarchy of the two leading internet giants. Facebook: Chairman and CEO: Mark Zuckerberg Board of...
Feb 12, 2013 | Facebook marketing, Regulation, Social media
Irish and German regulators have confirmed that Facebook has deleted all trace of European facial recognition data, following a privacy outcry last year. The move comes as the social network reintroduces the controversial tagging tool in the US. The Irish Data...
Feb 12, 2013 | Facebook marketing, Regulation
Facebook is facing legal action over the use of its “like” button and other social networking features, after the widow of a Dutch programmer claims Facebook is using patented technology. The lawsuit, filed last week, claims that Facebook is infringing two...
Feb 8, 2013 | Facebook marketing, Online advertising, Social media
Just 11% of US corporate social media ad budgets are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research. The findings, from Technorati Media’s 2013 Digital Influence Report, indicates that despite...
Feb 7, 2013 | Facebook marketing, Regulation, Social media
Facebook will start revealing which ads have been behaviourally targeted to users on the social network, in a bid to ease privacy fears. The social network has agreed with the Online Interest-Based Advertising Accountability Program to start displaying the...
Feb 6, 2013 | Facebook marketing, Social media
Japan’s social media landscape is diverse and fragmented, with many big players battling for dominance (and working together). Facebook and Twitter are popular, but local players Mixi and Gree also have lasting appeal across Japan, while mobile and social gaming sites are also hugely popular. We look at the top 6 social networks in Japan.
Feb 5, 2013 | Facebook marketing, Regulation, Social media
Facebook has reintroduced its controversial tag suggest feature for photos, following its temporary suspension over privacy fears last year. Surprisingly, the tagging feature is still set as the ‘default’ option, meaning users will have to turn off facial recognition...
Feb 5, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social media, Twitter marketing
A 35 minute power outage on the pitch at this Sunday’s Super Bowl XLVII led to a surge in traffic on social media, while Twitter thrashed Facebook in terms of advertising buzz, according to new figures. The Super Bowl showdown between the Baltimore Ravens and the San...
Feb 1, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Facebook’s mobile users surpassed computer users for the first time, with mobile accounting for a quarter of all ad revenue for the social network, according to the company’s latest financial results. Announcing its fourth quarter results, Facebook revealed that...
Jan 31, 2013 | Facebook marketing, Russia, Social media
Russian internet giant Yandex is to remove its recently-launched app Wonder from the US App Store following Facebook’s block on its API access. Lanched on January 24th, Wonder was Yandex’s first US-only product, but Facebook started blocking all API calls from the app...
Jan 29, 2013 | Facebook marketing, Online advertising, Regulation, Social media
Facebook has been forced to send emails to users that were used in some of its ads without permission, informing them they may be entitled up to $10 (£6.40) each in compensation. The legal notices follow class action brought against it in California after profile...
Jan 25, 2013 | Facebook marketing
With 1 billion users and expectant shareholders, Facebook is under great pressure to improve its monetisation of users to turn its customer base into advertising revenues. In October 2012 Facebook launched the new Page Post Ad format, which shows each ad directly in a...
Jan 24, 2013 | Facebook marketing, Online advertising
Facebook has launched a new conversion measurement tool that measures the return on investment (ROI) of advertisements on the social network. The new tool lets advertisers track the performance of their campaigns on Facebook and see how many registrations or...
Jan 23, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media
Back in the summer of 2012, Heinz promoted its new ‘Five Beanz’ range via a Facebook quiz offering the chance to win one of the five beans with their name engraved on it. As part of the marketing activities around a new Five Beanz variety, Agency We Are Social created...
Jan 23, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, last year Heineken offered to inflate one green balloon in its office for every new ‘like’ it got on its Brazilian fan page. The simple execution proved to be incredibly...
Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
Jan 18, 2013 | Facebook marketing, Social media
In a challenge to traditional mobile operators, Facebook is letting iPhone users in the US make free calls via its messenger app, provided they have wi-fi or mobile data access. The feature could help heavy talkers avoid carrier call charges save money, especially...
Jan 16, 2013 | Facebook marketing, Search engine marketing, Social media
Facebook has overhauled its search engine in a bid to take on Google, letting users search for people, photos, places and other content that has already been shared on the social network. At a ‘mystery event’ from the company’s headquarters in Menlo...
Jan 15, 2013 | Australia and New Zealand, Facebook marketing, Online advertising, Social media
An Australian online shopping site has apologised for using the bush fire crisis in Tasmania to try to build the number of followers for its Facebook page. In an announcement on Facebook, Sellitonline.com.au promised to donate electricity generators to help those in...
