Virgin Media and O2 tie-up ‘unlikely to trigger merger mania’

The joint venture between Virgin Media and O2 that was announced in June probably won’t trigger a wave of U.K. communications-sector M&A – this is due to the fact that there simply aren’t many easy or credible deal options left on the table., according new analysis from Bloomberg Intelligence.

Global ad spend trends: 12.6% increase as countries recover from pandemic

Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.