L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.
Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.
Vodafone and technology firm HORIBA MIRA have announced a partnership to bring 5G to its Midlands headquarters.
Ad tech firm Ogury has launched Thumbnail Ad, a non-fullscreen format built specifically for mobile.
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
Snap has reported third-quarter results late Tuesday that beat revenue estimates and earnings, driven by a big jump in users and similarly large jump in the number of messages sent.
Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.
From a US omnichannel Super Bowl campaign to and Indonesian Instagram Live shopping event, we look at some of best-in-class ecommerce case studies from around the world.
LeakBot has struck a strategic partnership with UK insurer Direct Line Group to offer leak detection technology to their high net worth home insurance customers over the next 12 months.
Donald Trump says he has given his “blessing” to a proposed deal that could prevent TikTok from being banned in the US, that will see the video-sharing app partnering with Oracle.
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
Virtual freshers week: Big brands Tinder, Nandos and Amazon connect with students on digital platform
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
This week, the ad industry penned an open letter to Apple requesting further collaboration, urging the company to join in a collaborative cross-industry effort to develop a universal global ID solution for media and advertising.
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
Only 19 percent of UK students were able to switch to remote learning without friction, according to new research.
Vodafone used its super-fast 5G to make two pianos play a duet in real-time in different locations.
What personal data is being collected when ordering your favourite takeaway online with the likes of Deliveroo, JustEat and UberEats? A new study has analysed privacy policies from the UK’s most popular food apps.
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
Outside China, TikTok has experienced 72% growth in monthly visitation since the third quarter of 2019, driven by the pandemic, becoming a pioneer in enabling creativity globally.