Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
Virtual freshers week: Big brands Tinder, Nandos and Amazon connect with students on digital platform
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
This week, the ad industry penned an open letter to Apple requesting further collaboration, urging the company to join in a collaborative cross-industry effort to develop a universal global ID solution for media and advertising.
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
Only 19 percent of UK students were able to switch to remote learning without friction, according to new research.
Vodafone used its super-fast 5G to make two pianos play a duet in real-time in different locations.
What personal data is being collected when ordering your favourite takeaway online with the likes of Deliveroo, JustEat and UberEats? A new study has analysed privacy policies from the UK’s most popular food apps.
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
Outside China, TikTok has experienced 72% growth in monthly visitation since the third quarter of 2019, driven by the pandemic, becoming a pioneer in enabling creativity globally.
Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.
WordPress is adding in-app purchases to its previously free iOS app after claiming Apple prevented it from making updates until the change was made.
Google has updated its Lookout app so it can now detect paper currency and read text aloud from labels and documents.
Manchester-based luxury aparthotel CitySuites has introduced new technology and digital-first services to bolster its revised Covid-19 social distancing procedures.
Apple’s services segment grew by 161.63% between the third quarter of 2015 and the third quarter of this year. The figure makes it the most growing segment for the tech giant.
Apple has seen year-on-year revenue gains across every category, despite new device models being delayed due to the pandemic.
One of the world’s biggest tchnology conferencess CES will be online-only in 2021, the organisers have confirmed.
Huawei Consumer Business Group has struck new partnerships with global brands, including Samsonite and Karcher, that will see the mobile giant’s products integrated into each brands customer experience.
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
As the UK reunited over a socially-distanced beer as the lockdown eased, Stella Artois is looking to ensure the moment is a safe one – through the power of smart street art.
Google has acquired North, a Canadian augmented reality wearables company backed by Amazon and Intel. The move follows the failure of its own, Glass, to go mass market.