Cookies and Marmite? Mars teams with Google Cloud to create AI-developed Maltesers cake
To find out if taste can be digitalised, Google Cloud teamed up with Mars Wrigley UK to create the world’s first ever Maltesers AI Cake.
Weetabix sparks social media storm with Baked Beans mashup
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
Best Super Bowl 2021 ads: Emotional tracking shows Huggies wins out
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
VAMP launches digital talent agency for black content creators in the UK
VAMP Digital Talent Agency has launched, dedicated to the support and development of Black and diverse content creators in the UK.
BT Sport campaign wins DMA Awards Grand Prix after first ever ‘live pitch’
Wunderman Thompson’s campaign for BT Sport has taken home the Grand Prix at the DMA Awards 2020 after the three finalists faced-off live to pitch for the crown for the first time in Awards history.
Top 10 creative trends: Imperfection, authenticity, and escapism top themes for 2021
Tie dye, eccentric animations and classical and string music are among the key creative themes for 2021, according to a new report.
Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Reddit’s 2020 Year in Review: Covid, Trump and BLM lead conversations in global online community
Online community Reddit has assembled its review of the year, rounding up the most popular topics and post of a tumultuous year.
Top 20 video ads of 2020: TikTok dances, sports mashups and mouldy Whoppers
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing pleasure…
Joe Wicks, KSI and Sherrie Silver join YouTube for talent showcase ‘The Rise’
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
7 global video ad trends for 2021: Addressable TV and data-layered campaigns will thrive
Connected TV, programmatic ads and supply path optimisation are among the key trends for next year, according to new research.
Sainsbury’s secures number one spot in top 10 Christmas ad rankings
Sainsbury’s has decisively taken the top spot in Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and LEGO broke into the top ten for the first time.
No filter: Orange France launches funny festive ad ‘Unicorn Grandad’
Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign that the funny and heartwarming story of a grandad who is given a smartphone on Christmas Eve.
Revealed: The Top 10 Irish Influencers
We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks of life can become an influencer and get their voices heard.
Top five Christmas ads: John Lewis still dominates page views
With Christmas ads now live on our screens, new data from Taboola analyses how the ads have impacted each brands’ pageviews and the changing consumer behaviour around the big ‘reveal’.
Snapchat gives users share of $1m a day for most viral clips
Snapchat is giving away $1 million per day to users who post content using the new ‘Spotlight’ feature, allocating the money based on popularity.
John Lewis Christmas ad: Retailer gets artistic in ‘Give a Little Love’ commercial
John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
How are brands responding to a pandemic Christmas? Top 5 ads reviewed
We’ve heard that Christmas will be ‘like no other’, so how does the current crop of ads from Aldi, M&S Food, Amazon and others fare? Lynne Deason, Head of Creative Excellence, UK at Kantar has provided her analysis below on five campaigns.
Ad of the week: Amazon tugs heartstrings with Christmas ‘ballet’ ad
Amazon has launched its UK Christmas advert that tackles the Covid crisis with an uplifting tale of a young determined dancer.
L’Oréal Paris launches virtual make-up line that works on live video
L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.