“Please don’t buy our tea”: How one brand sparked a Twitter storm over BLM support

Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.

Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch

Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.