Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
Sky Media has revealed some of its most creative adverts produced by the 250 UK SMEs that have been selected for its SME Support Scheme.
Despite ‘kidfluencers’ such as eight-year-old Ryan from Ryan’s World boasting an estimated net worth of $120million, consumers remain sharply divided on both the concept of using kids to generate money on social media, and being positioned as influencers, according to new research.
Popular social media app TikTok is opening up to brands with a new initiative, launching a platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
Cannes Lions has launched a website and documentary film showcasing 66 years of the best creative ad work, as the Covid-19 pandemic forced the awards show to scale-down this years event to an online-only version, with most awards to be judged in 2021.
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.
Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.
The strange phenomenon of ‘brain massage’ videos on YouTube featuring whispering women, scratching boards and cats purring, has become big business around the world. New research documents the currous rise of these ‘ASMR’ videos, and the millions made by their creators.
Bristol Gin has faced a social media backlash after it tweeted that rioters favoured its gin due to its flammability.
Video ad tech company Unruly, part of Tremor International, has appointed former Oath and AOL Managing Director, Alex Khan, to the position of UK Managing Director.
Influencer trends: YouTube stars most-trusted by consumers, but young people increasingly purchasing via TikTok
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
Strings & Things has today announced the launch of its new advertising campaign, championing kids yoghurt-based snack brand Yollies.
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.
Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.