Jan 25, 2021 | Content marketing, Viral and buyrals
Wunderman Thompson’s campaign for BT Sport has taken home the Grand Prix at the DMA Awards 2020 after the three finalists faced-off live to pitch for the crown for the first time in Awards history.
Jan 20, 2021 | Content marketing, Marketing transformation, Online advertising, Viral and buyrals
Tie dye, eccentric animations and classical and string music are among the key creative themes for 2021, according to a new report.
Jan 14, 2021 | Content marketing, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Dec 9, 2020 | Content marketing, Social, Viral and buyrals
Online community Reddit has assembled its review of the year, rounding up the most popular topics and post of a tumultuous year.
Dec 8, 2020 | Content marketing, CPG, Online advertising, Online video, Viral and buyrals
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing pleasure…
Dec 4, 2020 | Ad tech, Content marketing, Online video, Social, UK, Viral and buyrals
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
Dec 4, 2020 | Content marketing, Online advertising, Online video, Viral and buyrals
Connected TV, programmatic ads and supply path optimisation are among the key trends for next year, according to new research.
Nov 27, 2020 | Content marketing, E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals
Sainsbury’s has decisively taken the top spot in Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and LEGO broke into the top ten for the first time.
Nov 27, 2020 | Content marketing, France, Online advertising, Online video, Viral and buyrals
Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign that the funny and heartwarming story of a grandad who is given a smartphone on Christmas Eve.
Nov 27, 2020 | Content marketing, Instagram, Marketing transformation, Online advertising, Viral and buyrals
We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks of life can become an influencer and get their voices heard.
Nov 25, 2020 | Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
With Christmas ads now live on our screens, new data from Taboola analyses how the ads have impacted each brands’ pageviews and the changing consumer behaviour around the big ‘reveal’.
Nov 24, 2020 | Content marketing, Online advertising, Online video, Social, Viral and buyrals
Snapchat is giving away $1 million per day to users who post content using the new ‘Spotlight’ feature, allocating the money based on popularity.
Nov 13, 2020 | Clothing, Content marketing, E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals
John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
Nov 10, 2020 | Content marketing, Online advertising, Online video, UK, UK digital marketing, Viral and buyrals
We’ve heard that Christmas will be ‘like no other’, so how does the current crop of ads from Aldi, M&S Food, Amazon and others fare? Lynne Deason, Head of Creative Excellence, UK at Kantar has provided her analysis below on five campaigns.
Nov 9, 2020 | Content marketing, E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals
Amazon has launched its UK Christmas advert that tackles the Covid crisis with an uplifting tale of a young determined dancer.
Nov 5, 2020 | AR, Clothing, Content marketing, E-commerce and E-retailing, IoT, Mobile, Online advertising, Online video, Transformation, Viral and buyrals, VR
L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.
Nov 5, 2020 | Clothing, Content marketing, Online advertising, Social, Twitter marketing, USA, Viral and buyrals
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
Oct 29, 2020 | Content marketing, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social, Twitter marketing, Viral and buyrals
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Oct 13, 2020 | Content marketing, Online advertising, Regulation, Skills, Twitter marketing, UK, Viral and buyrals
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
Oct 12, 2020 | Content marketing, Online advertising, Online video, UK, Viral and buyrals
Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.
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