Case studies: ecommerce best practice
From a US omnichannel Super Bowl campaign to and Indonesian Instagram Live shopping event, we look at some of best-in-class ecommerce case studies from around the world.
The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]
Being able to sell on social media is becoming more lucrative for businesses. This report investigates the gender split and pay gap for the most followed accounts on Instagram, looking at the top 100 influencers for each category.
Three-quarters of marketers increased spend on influencer marketing in past year
Nearly three quarters (73%) of marketers in the UK, US, and Germany allocated more resources to influencer marketing in the last 12-months, while consumers are increasingly going to influencers for news information, according to new research.
Influencer marketing ‘has motivated 51% of consumers to make a purchase ‘
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.
Three quarters of Instagram influencers hide their advertisement disclosure in their posts
More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment, according to new research.
Facebook to ban new political ads for the week leading up to Election Day
Facebook has announced that it will not take on any new political ads in the seven days prior to the US election in November, but will still allow existing ads to continue to be promoted and targeted at different users.
Government paid influencers to promote Covid-19 track and trace
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
Takumi launches influencer marketing division
Marketing agency Takumi has launched a new creative division with a creator-led approach to influencer marketing.
Instagram most popular social media platform for half of UK consumers
Instagram is the most popular social media platform amongst UK consumers , with nearly half (46%) selecting it as the app they have consumed the most content on during the Covid-19 pandemic, according to new research.
Innocent gets Blue with Duncan James and Lee Ryan in new ad
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
‘Doomscrolling through the infodemic’: Social media usage trends post Covid-19
The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.
Instagram Shop goes live in US: Pinterest meets Amazon?
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
User-generated content on Instagram ‘more influential than Twitter or YouTube’
User-generated content (UGC) Is a popular strategy on social media, but does user generated content (UGC) actually influence consumers? New research suggests consumers prefer user posts on brand’s Instagram than other channels.
Spotify and Universal Music sign up to #BrandShareTheMic talent initiative
Brands including Spotify, Depop and Globe (Universal Music) have signed up to the new #BrandShareTheMic initiative, showcasing the spectrum of standout Black talent by magnifying their voices on brand’s Instagram accounts.
Influencer marketing use plummets amid COVID-19 pandemic
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Instagram forecast to overtake Twitter for news consumption
Instagram is set to overtake Twitter as a news source, as more people, media and political figures have opted for it as a broadcast platform, research suggests.
Influencer trends: YouTube stars most-trusted by consumers, but young people increasingly purchasing via TikTok
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Facebook takes on Amazon with online shopping platform
Facebook and Instagram have launched a new ecommerce platform, letting people set up a single online store to sell products, with no fee.
Campaign of the week: Ikea assembles playforts for locked down families
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.