Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
‘Doomscrolling through the infodemic’: Social media usage trends post Covid-19
The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.
Instagram Shop goes live in US: Pinterest meets Amazon?
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
User-generated content on Instagram ‘more influential than Twitter or YouTube’
User-generated content (UGC) Is a popular strategy on social media, but does user generated content (UGC) actually influence consumers? New research suggests consumers prefer user posts on brand’s Instagram than other channels.
Spotify and Universal Music sign up to #BrandShareTheMic talent initiative
Brands including Spotify, Depop and Globe (Universal Music) have signed up to the new #BrandShareTheMic initiative, showcasing the spectrum of standout Black talent by magnifying their voices on brand’s Instagram accounts.
Influencer marketing use plummets amid COVID-19 pandemic
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Instagram forecast to overtake Twitter for news consumption
Instagram is set to overtake Twitter as a news source, as more people, media and political figures have opted for it as a broadcast platform, research suggests.
Influencer trends: YouTube stars most-trusted by consumers, but young people increasingly purchasing via TikTok
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Facebook takes on Amazon with online shopping platform
Facebook and Instagram have launched a new ecommerce platform, letting people set up a single online store to sell products, with no fee.
Campaign of the week: Ikea assembles playforts for locked down families
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.
Meme wars: Facebook buys GIPHY to boost visual chat tools for Instagram
Facebook has bought GIPHY, a popular website for making and sharing animated images, or GIFs, and will integrate it with its rapidly growing Instagram photo-sharing app.
Case study: Nike engages locked-down public to compete with sports stars via social media
As the Covid-19 pandemic set in, Nike adapted its marketing to cater for a locked down audience at home. This case study looks at how the brand used its signature themes of determination, inspiration, and performance to engage consumers via a social media competition… with a superstar twist.
One in five influencers say it’s their main source of income
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
Covid 19: how brands made donations that mattered during the crisis
In the world’s biggest health crisis, here’s how brands stepped up. These donations were brilliantly relevant, timely, and really made a difference.
Influencer marketing trends: Use of #ad in UK drops by 35%
Global influencer posts have declined significantly, in line with reduced marketing budgets due to the COVID-19 crisis, despite a social media boom, according to new research.
Case study: Indonesian online retailer doubles sales with Instagram Live social media ads
To boost engagement, the Indonesian ecommerce platform Tokopedia used Instagram Live alongside ads in Instagram Stories for the first time, which doubled sales for products featured in the campaign.
Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’
With the Tokyo Olympic games now postpones until 2021 due the Coronaviruus lockdown, interest in live streaming events increases, with three quarters of consumers now craving live streams of varying events, including music performances and sporting events, according to new research.
How the Coronavirus has (and has not) affected marketing spending
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions
Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.
Instagram takes on YouTube with IGTV ads
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.