• How we help
    • All teams
    • Helping CEOs & leadership teams
    • Helping CMOs & marketing leaders
    • Helping marketing directors & teams
    • Helping learning & development teams
    • Helping start-ups and investors
    • Helping internal communications & HR teams
  • About
    • All topics
    • Transforming government
    • Transforming industry
    • Transforming education
    • Senior team
    • Press centre
    • Social responsibility grants
    • Publishing team
    • Careers
    • Office locations
    • Support for suppliers
    • Contact us
  • Solutions
    • Overview of solutions
    • Covid solutions
    • Marketing transformation
    • Digital transformation
    • Digital marketing roadmaps
    • Ecommerce sales strategy
    • Marketing leadership workshops
    • Digital marketing audits
    • Marketing audits
    • Newsletters & email briefings
    • In-company conferences & events
    • Elearning design & build studio
  • Training
    • Most popular courses
      • Leadership, strategy & transformation
      • Customer journey & marketing ecosystem
      • Insight & behaviour
      • Digital media planning & buying
      • Digital marketing analytics, metrics & KPIs
      • Executive coaching
    • Covid solutions
      • Content strategy & content marketing
      • Digital advertising & creative
      • Web experience & UX design
      • Search: strategy, SEO and paid
      • Relationship marketing & loyalty
      • Social media content & advertising
    • Ecommerce strategy & operations
      • Introduction to digital marketing
      • Social media engagement, conversion mgt
      • Test & learn plans
      • Digital marketing regulation, brand safety
      • Elearning design & build studio
  • Sectors
    • Examples of specialisms
    • Automotive
    • Business to business services
    • CPG / FMCG
    • Financial services
    • Hotels and hospitality
    • Pharmaceutical and healthcare
    • Sports brands and clubs
    • Government
    • Charities & NGOs
    • Industry associations
    • Education
    • Media & publishing
  • News
    • Today’s news
    • Case Studies
    • Ads
    • Content
    • Social
    • Transformation
    • Ecommerce
    • Regulation
    • Industries
    • Countries
  • Team
    • Meet the senior team
    • Danny Meadows-Klue
    • Peter Mazurkiewicz
    • Gavin Sinden
    • Ros Walker
    • Viv Cole
    • Tim Faircliff
    • Jo Hyder
    • Phil Jarratt
    • Puay Chin Tan
    • Kevin Madden
    • Piers Russell-Cobb
    • Gail Sinden
    • Beverly Barker
  • Help
    • All topics
    • Contact us
    • Client support
    • Office locations
    • Careers
    • Press centre
    • Research partners
    • Accessibility statement
    • Support for suppliers
    • Brand centre
  • Ads
    • Paid search
    • Programmatic
    • Ad tech
  • Content
    • Content marketing
    • Viral and buyrals
    • Online video
    • SEO
    • Gaming
  • Social
    • Social media
    • Facebook
    • Instagram
    • Twitter
    • WhatsApp
  • Transformation
    • Artificial intelligence
    • AR
    • Mobile
    • IoT
    • Lessons of lockdown
    • Digital platforms update
    • Skills
  • Ecommerce
  • Regulation
  • Industries
    • CPG
    • Clothing
    • Healthcare
    • Motoring
  • Countries
    • UK
    • USA
    • China
    • Russia
    • India
  • Case studies
  • Today’s news
  • Ads
  • Content
  • Social
  • Ecommerce
  • Regulation
  • Transformation
  • Countries
  • Case Studies

Contentsquare Acquires AMW to boost digital accessibility for brands

Oct 16, 2020 | Ad tech, Online advertising

Digital experience analytics platform Contentsquare has acquired accessibility software company Adapt My Web.

AdSquare and Nielsen teams up for out of home media buying

Oct 16, 2020 | Online advertising

Nielsen Marketing Cloud has struck an integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.

UK digital ad spend tumbled 5% in first half of 2020

Oct 15, 2020 | Ad tech, Content marketing, Email marketing, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, Social, Social media, UK

UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.

Kantar launches reputation intelligence platform for brands

Oct 15, 2020 | Marketing transformation, Online advertising

Measurement firm Kantar has launched Kantar Reputation in the UK, its new single global platform for managing, monitoring and analysing earned media activity.

Facebook hits number one for mobile app advertising

Oct 15, 2020 | Ad tech, Mobile, Mobile, Online advertising

Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.

How brands tackled the Covid-19 crisis: new products, services, campaigns and approaches

Oct 15, 2020 | Ad tech, Content marketing, Online advertising, Online video

The coronavirus pandemic changed commercial life. Whole industries stopped, many countries went into lockdown, business plans were torn up, and marketing communications had to be written from scratch. We look back at how companies – large and small – stepped-up or adapted in different ways.

The road to recovery: Publishers optimistic in run up to golden quarter

Oct 14, 2020 | Ad tech, Online advertising

Whilst 72% said that advertisers are committing to paid relationships over the Golden Quarter, 70% of publishers noted that advertisers are only committing to short term plans (1-3 months), according to new research.

Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT

Oct 13, 2020 | Content marketing, Online advertising, Regulation, Skills, Twitter marketing, UK, Viral and buyrals

The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.

Making the perfect Christmas advert: Shoppers reveal formula for success

Oct 12, 2020 | Content marketing, Online advertising, Online video, UK, Viral and buyrals

Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.

Smart launches direct-first platform to manage deals and private marketplace buying

Oct 12, 2020 | Ad tech, Online advertising

Smart AdServer has launched Smart Buyer Connect (SBC), a direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying.

Sourcepoint buys Redbud to boost privacy compliance for ad tech firms

Oct 12, 2020 | Ad tech, Online advertising

Privacy compliance platform, Sourcepoint has announced the acquisition of RedBud the UK-based technology firm.

YouTube Select launches in UK: ‘Line-ups’ of top creators for advertisers

Oct 9, 2020 | Ad tech, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals

YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.

Most people likely to buy a product after seeing out-of-home ad

Oct 9, 2020 | Ads, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, UK

Despite recent concerns about ‘out of home’ advertising (OOH) and its viability to target consumers with mass quarantines and shelter-in-place orders, 81.7% of consumers are actually noticing this advertising channel more or about the same during the pandemic according to new research.

Top 75 UK brands: Ocado, Deliveroo and Just Eat reflect massive growth in home delivery during the pandemic

Oct 9, 2020 | Online advertising, UK, Unilever - Research, tips and news for marketers

Online retail and take-away brands Ocado, Deliveroo and Just Eat are the UK’s fastest growing brands according to the 2020 BrandZ Top 75 Most Valuable UK Brands report, launched today by WPP and Kantar.

Christmas more important than ever say shoppers as new restrictions fail to reduce retail footfall

Oct 8, 2020 | E-commerce and E-retailing, Online advertising

UK consumers are determined not to let the latest round of Covid restrictions ruin Christmas this year, according to new research.

International Advertising Association elects new president

Oct 8, 2020 | Online advertising

At the World Board Meeting of the International Advertising Association (IAA), Srinivasan Swamy handed over the baton of the Chairman and World President to Joel E. Nettey, CEO, Innova DDB, Ghana.

Adform launches FLOW Platform for online marketing management

Oct 8, 2020 | Ad tech

Ad management platform Adform has introduced a new product suite, called Adform FLOW, designed to make it easier for marketers to plan, buy and activate media.

Global media ad prices fall 0.9% as traditional media tumbles

Oct 7, 2020 | Ad tech, Content marketing, Online advertising, Online video, Paid search, UK

The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.

Over a quarter of US SMEs cut martech spend during Covid-19

Oct 7, 2020 | Ad tech, Ads, Online advertising

Over a quarter (28%) of US small business owners have chosen to cut their spending on marketing technologies during the Covid-19 pandemic – instead focusing on redesigning and enhancing their websites, according to new research

Social media fail: PureGym sorry for ’12 years of slave’ workout

Oct 6, 2020 | Ad tech, Online advertising

PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.

Page 20 of 185« First«...10...1819202122...304050...»Last »

Latest news

  • Seasonal marketing campaign tips
  • How to create seasonal marketing campaigns online
  • Seasonal marketing campaigns. How to build your team’s skills…

Trending topics

Search technology global Facebook Social UK email ecommerce media digital marketing FMCG Regulation agencies sport content digital Intelligence retail brands Privacy Coronavirus apps Amazon digital skills Google Europe video digital trends advertising marketing analytics

All topics

Previous editions

Get email edition

Home
Strategy solutions
Training
Sectors

Team
News
About us
Help centre

Hello@DigitalStrategyConsulting.com
+44 20 7244 9661
Digital-Strategy-Consulting
@DigiAcademy

© Digital Strategy Consulting Ltd 2000 – 2023

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out. Accept all cookies Reject all cookiesCookie settings
Privacy & Cookies Policy

Privacy overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
__cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__lc_cid2 yearsThis is an essential cookie for the website live chat box to function properly.
__lc_cst2 yearsThis cookie is used for the website live chat box to function properly.
__oauth_redirect_detectorpastThis cookie is used to recognize the visitors using live chat at different times inorder to optimize the chat-box functionality.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_P2X7Y5332K2 yearsThis cookie is installed by Google Analytics.
_gat_gtag_UA_3246106_11 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
Powered by CookieYes Logo