Digital experience analytics platform Contentsquare has acquired accessibility software company Adapt My Web.
Nielsen Marketing Cloud has struck an integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Measurement firm Kantar has launched Kantar Reputation in the UK, its new single global platform for managing, monitoring and analysing earned media activity.
Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.
The coronavirus pandemic changed commercial life. Whole industries stopped, many countries went into lockdown, business plans were torn up, and marketing communications had to be written from scratch. We look back at how companies – large and small – stepped-up or adapted in different ways.
Whilst 72% said that advertisers are committing to paid relationships over the Golden Quarter, 70% of publishers noted that advertisers are only committing to short term plans (1-3 months), according to new research.
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.
Smart AdServer has launched Smart Buyer Connect (SBC), a direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying.
Privacy compliance platform, Sourcepoint has announced the acquisition of RedBud the UK-based technology firm.
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
Despite recent concerns about ‘out of home’ advertising (OOH) and its viability to target consumers with mass quarantines and shelter-in-place orders, 81.7% of consumers are actually noticing this advertising channel more or about the same during the pandemic according to new research.
Top 75 UK brands: Ocado, Deliveroo and Just Eat reflect massive growth in home delivery during the pandemic
Online retail and take-away brands Ocado, Deliveroo and Just Eat are the UK’s fastest growing brands according to the 2020 BrandZ Top 75 Most Valuable UK Brands report, launched today by WPP and Kantar.
UK consumers are determined not to let the latest round of Covid restrictions ruin Christmas this year, according to new research.
At the World Board Meeting of the International Advertising Association (IAA), Srinivasan Swamy handed over the baton of the Chairman and World President to Joel E. Nettey, CEO, Innova DDB, Ghana.
Ad management platform Adform has introduced a new product suite, called Adform FLOW, designed to make it easier for marketers to plan, buy and activate media.
The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.
Over a quarter (28%) of US small business owners have chosen to cut their spending on marketing technologies during the Covid-19 pandemic – instead focusing on redesigning and enhancing their websites, according to new research
PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.