Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
What personal data is being collected when ordering your favourite takeaway online with the likes of Deliveroo, JustEat and UberEats? A new study has analysed privacy policies from the UK’s most popular food apps.
Over Black Friday and Christmas ecommerce advertisers are likely to see record-high advertising costs and lower-than-ever average order values, according to new research.
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
Face verification firm iProov has launched a system of global threat intelligence for biometric assurance. monitoring and managing threats from increasingly sophisticated cyber-attacks, including the use of deepfakes.
A Coventry University-led research project investigating GDPR compliance through cookies in websites and apps has launched an innovative tracking-free website, which has been designed to protect the privacy of all visitors to the project website.
Adevinta owned UK-wide marketplace Shpock has launched its rebrand globally with a new brand tagline to highlight ‘The Joy of Selling’.
Ad tech company The Trade Desk and targeting specialist Semasio have expanded their partnership, which gives advertisers the ability to combine targeting based on audience interests with the subject matter of the content they are consuming at any given moment.
InfoSum, a London startup that has built a way for organisations to share their data with each other without passing it on to each other, has raised $15.1m in a series A funding round.
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.
Nearly a third (30%) of YouTube viewers think music is a deciding factor in what makes a good video, and overuse of royalty free music is a pet peeve, according to new research.
Entertainment digital marketing firm Screen Moguls has launched GO.CINEMA, a service which makes it easy for independent cinemas around the UK and Ireland to trigger targeted and localised online promotions for film, industry-wide and exhibitor specific campaigns.
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
Ad platform Adform has launched a demand-side solution that keeps personalised advertising and data as platforms move away from third-party cookies.
Marketing agency Takumi has launched a new creative division with a creator-led approach to influencer marketing.
Ad tech firm Impact has bought Activate, a brand and SaaS platform in the influencer industry to boost social media reach from its clients.
Fiverr has launched “The Shift”, a new hub for Brits looking to take their business online for the first time, or optimize their existing online presence.
Budweiser has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste.
Brits put a price on privacy: half would pay more to brands committed to protecting their personal data
Half (49%) of UK adults would pay more to do business with an organisation that is committed to protecting their personal data – surpassing Germany (41%), Spain (36%) and France (17%), according to new research.
Digital publishing revenues fell less than expected to £117.1m in Q1 2020, a 2.3% decline against Q1 2019, according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.