Global brands are increasing their investment in music, with consistent sonic cues giving a competitive advantage, according to new research.
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
Spaces launched on the web edition. This Clubhouse-style audio chatroom gives new opportunities for brands: hold online events, sponsor content, get thought leadership exposure, – there are many routes for nurturing their network, creating leads, and sharing information. Don’t forget the vox pops and market research too. Find out how:
The US, UK and other large, rich nations reached a landmark deal on Saturday to get more tax money from multinational companies such as Amazon and Google and reduce their incentive to shift profits to low-tax offshore havens.
Oral care brand Colgate has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic.
UK businesses could be putting their post-pandemic recovery at risk by failing to effectively communicate with customers, according to new research.
Creative agency Funworks has partnered with insurance comparison engine Gabi behind a new advertising campaign that offers to pay real life Gabi’s to change their name to “Get A Better Insurance.”
Sport England’s This Girl Can campaign is teaming up with Heart, the UK’s biggest commercial radio brand, to encourage women and girls across the country to come together and get moving.
Twitter is planning a new subscription service which has started being listed on app stores, in an indication that the social media giant is preparing to trial the offering soon.
Adtech firm Tappx has launched Contextualize-It – a contextual AdTech solution designed to analyze complex moving audiovisual content.
With the pandemic severely challenging brands to adapt, create and implement new and innovative marketing campaigns at short notice, MediaCom and BLINK have launched the Innovation Slam, a new annual event designed to help clients understand what innovation looks like to them.
The UK tech industry has expanded 10 fold in the last 10 years, enabling the creation of hundreds of fast growing tech companies that are set to challenge Silicon Valley in the coming decade, according to analysis by Dealroom.co and the Digital Economy Council.
Criteo has acquired Mabaya, a retail media tech company for major ecommerce marketplaces round the world.
GumGum, a global technology and media company specializing in contextual intelligence, has struck a partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish misinformation.
The Famous Grouse has kicked off the next instalment of ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass and News UK, strategised by Zenith.
Zynga has entered into a definitive agreement to acquire Chartboost, a leading mobile programmatic advertising and monetization platform.
In the ever-evolving digital landscape with increasing online channels, most UK marketers (83%) are struggling to establish a unified customer experience when so many have multiple identities, according to new research.
Edit Kin + Carta has joined Microsoft as an official agency launch partner for its new Customer Journey Orchestration (CJO) capabilities, which are now available for the Microsoft Dynamics 365 Marketing platform.
Digital marketplace for gamers Kinguin has integrated Google Recommendations since it launched last year.
LendTech provider, DivideBuy has partnered with musicMagpie to support the launch of a new cloud-based rental technology platform.