Feb 20, 2012 | FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Social recommendations have a positive effect on a consumer’s enjoyment and recall of video ads, according to a new study. The white paper, from social video advertising platform Unruly Media looked at social ad effectiveness. The study surveyed online video viewers...
Feb 14, 2012 | Online video
The number of homes in the US subscribing to paid cable TV is falling, as consumers switch to free TV and online streaming for their media needs, according to new research. Americans spend more than 33 hours per week watching video across the screens, according to the...
Feb 9, 2012 | Online video
Baby retailer Mothercare has named Simon Calver, currently the head of Lovefilm, as its new CEO. Mothercare’s been on the hunt for a new chief exec since October, when Ben Gordon, who’d been in the post nine years, resigned after a profit warning led to share prices...
Jan 12, 2012 | Online video
The consumption of recorded television and Internet-delivered programming is quickly surpassing live TV viewership, according to new research from TiVo. Nearly two-thirds of the viewing on web-connected TiVo units is now delayed television or on-demand video via...
Jan 10, 2012 | Online video
Nielsen has reviewed the top online video destinations visited during 2011, with YouTube getting more than three times more visits than its nearest rival Vevo. During 2011, 111.2 million U.S. people, on average, watched video content on YouTube from home and work...
Jan 4, 2012 | Online video
US consumers are using their Xbox 360, PlayStation 3 and Wii devices to stream movies and TV shows in growing numbers, according to a new survey. The poll of 3000 people in the US, conducted by Nielsen, found that streaming video accounted for 14% of the average time...
Dec 22, 2011 | Online video
Viewers of YouTube logged more than 1 trillion playbacks on the online video site in 2011, according to new figures from owner Google. The news comes as the video sharing site unvieled the most popular videos of the year. The staggering figure amounts to 140 views for...
Dec 20, 2011 | Online video
2011 was a great year for viral marketing case studies. The entertainment bar is getting ever-higher, making viral marketing briefs among the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the right seeding. That’s why we collated together a few of our favourite viral marketing case studies from this year which clearly checked all the boxes. Grab a coffee, leave the browser open, sit back, relax, and enjoy…
Dec 2, 2011 | Online video
Google has replaced YouTube Insight with YouTube Analytics, giving online video producers a more detailed statistics on how their content is watched. The new analytical tool includes a summary report to give top-level performance metrics on the user’s YouTube content....
Dec 1, 2011 | Online video
Online advertising delivers substantially higher ROI and sales uplift than TV and achieves reach equal to press and outdoor, according to new research. GfK’s Media Efficiency Panel (MEP) evaluated eight major FMCG ad campaigns to accurately measure the effects of...
Nov 22, 2011 | Online video
Mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments, according to a new study. The research, from online video ad management platform VINDICO, analysed millions of video ad impressions within...
Nov 1, 2011 | Online video
YouTube is adding some 100 channels of original programming to its video sharing site, including TV, film, music, sport and celebrity content. The new content includes deals with celebrity partners such as pop music star Madonna and actor Ashton Kutcher. Google,...
Oct 17, 2011 | Online video
US-based online video site Hulu has ended take-over talks with Google, Yahoo and Dish Network after its owners decided to focus on building the site’s ad and subscription revenues instead. The three owners of Hulu, News Corp., the Walt Disney Co. and Providence Equity...
Oct 10, 2011 | Online video
Amongst US online video sites, Hulu generated the most video ad impressions, according to new research. The study, from comScore, showed that Americans viewed more than 5.6 billion video ads in August, with Hulu generating the highest number of video ad impressions at...
Oct 10, 2011 | Online video
YouTube still dominates the US online video market, followed by VEVO and Facebook, according to new research. The study, from Comscore, ranked the top 10 video sites in terms of unique viewers. Google Sites, driven primarily by video viewing at YouTube.com, ranked as...
Oct 7, 2011 | Online video
For the first time, comScore has revealed YouTube’s top 10 video partner channels in terms of unique viewers, with VEVO, Warner Music and gaming channel Machinima topping the list. The data from the comScore Video Metrix service showed that 180 million U.S. Internet...
Oct 3, 2011 | Online video
YouTube is set to launch Google AdWords for video in beta on Wednesday, an auction-based platform for online video ad campaigns. The platform, built on top of AdWords technology, uses the same pipeline to serve ads, only presenting video first. Advertisers will have...
Sep 28, 2011 | China, Online video
Renren has bought online video sharing site 56.com for $80 million, as the Chinese social networking site looks to boost user engagement. Founded in 2005, Guangzhou-based 56.com is a video-sharing website where users can upload, view and share videos. “The...
Sep 23, 2011 | Online video
Facebook has undergone its biggest redesign yet, as the social network repositions itself as a one-stop entertainment hub where users can watch films and TV, read books and news and listen to music on the same platform. The revamp, set to roll out over the next few...
Jul 21, 2011 | Online video
Social Participation TV (S P-TV) will drive interactive behaviour to generate $2.9bn globally by 2016, according to a new report looking into the converging worlds of mobile devices, social media and interactive TV platforms. Mobile and digital technology business...
