Brits now spending a quarter of lives online – Ofcom
The Coronavirus pandemic has radically changed online behaviour, with UK adults spending a quarter of their waking day online during lockdown – a record high, according to Ofcom.
Cannes Lions launches ‘classic’ ad collection after awards postponed
Cannes Lions has launched a website and documentary film showcasing 66 years of the best creative ad work, as the Covid-19 pandemic forced the awards show to scale-down this years event to an online-only version, with most awards to be judged in 2021.
What agencies want from clients: Brands missing out with wrong KPIs and cost-centric focus
Poor processes, few face-to-face meetings, a lack of focus on how clients can improve and the dominance of ‘cost-only’ KPIs mean brands are missing a major chance to enhance their relationships with agency partners around the world and deliver smarter communications, according to new research.
Brands invited to #BrandShareTheMic for black voices and talent
Youth marketing agency Livity has set up a new initiative called #BrandShareTheMic as a call to arms for brands – and the agencies supporting them – to take positive action to showcase the spectrum of standout Black talent by magnifying their voices on Friday 3rd July.
Budweiser celebrates football’s return with stadium billboard selfies
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
How has COVID-19 impacted business’ abilities to communicate with customers?
More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.
Lickd joins forces with Universal to make music accessible to YouTube creators
Lickd has partnered with Universal Music Group and Universal Music Publishing Group to allow YouTube influencers access to famous songs and new releases from the company’s unrivalled music catalogue.
Influencer marketing use plummets amid COVID-19 pandemic
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Yahoo launches star-studded short story podcast series for Covid-19 charity
Yahoo and The GEANCO Foundation has launched of “STOR14S,” a new global podcast featuring children’s short stories narrated by a renowned cast of leading actors and influencers, including Benedict Cumberbatch and Russell Brand.
DoubleVerify offers standard ad metrics for connected TV apps across platforms
Digital media measurement firm DoubleVerify has launched transparency and reporting solution for connected TV (CTV)inventory, helping brands measure the success of their commercials across different TV apps.
Google glitch: search giant apologises for missing Churchill photo amid statue controversy
Google has been forced to post an apology after its search engine failed to show a photo of Sir Winston Churchill, blaming it on an update glitch in its Knowledge Graph tool.
PR in a pandemic: Journalists want ‘more and better’ content as activity drops
Since Covid-19 hit, 56% of journalists have noticed a drop in PR activity and 53% are receiving fewer pitches, leaving many journalists wanting more and better content, according to new research.
Disney+ overtakes Now TV to become third-largest video streaming service in the UK
Just weeks after its launch in the United Kingdom, Disney+ in April emerged as the country’s third-largest subscription video on demand (SVOD) player, with 4.3 million subscribers.
Global ad buying trends: Social responsibility ‘now top priority for buyers’
Ethical and sustainable sourcing is now a top priority for buyers, and a key driver of eCommerce and omnichannel commerce success for manufacturers and distributors, according to a major global survey.
Worst 15 jargon words of 2020: ‘Curated’, ‘ideation ‘and ‘the new normal’ top list
‘Circle back’, ‘reach out’ and ‘disambiguate’ are among the most annoying overused phrases in business, with a number of pandemic-related buzzwords already making the list, according to new data.
Lockdown FOMO: Consumers willing to watch more ads for premium video content
Viral hits like Tiger King and The Mandalorian are creating a sense of FOMO among consumers who’s wallets aren’t able to match their appetite for new content, according to a new report.
“Please don’t buy our tea”: How one brand sparked a Twitter storm over BLM support
Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.
10 podcasts dominating global listening trends
10 podcasts publishers hit 900 million streams and downloads in just one month, with iHeart radio and NPR accounting for almost half of all that traffic, according to new research.
Broadband firm KCOM works with Jaywing for first ad post lockdown
Hull-based broadband provider KCOM has today launched ‘Bigger than broadband’ an integrated brand campaign which celebrates the community spirit of the people of Hull and East Yorkshire during lockdown.
Nike tweets ‘Don’t do it’ amid global BLM protests
Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.
