The majority of B2B companies have not conducted primary research focused on their customers’ needs and challenges in the last 12 months, as the sector struggles to humanise their communications in an era of brand storytelling, according to new research.
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.
Sky Media has revealed some of its most creative adverts produced by the 250 UK SMEs that have been selected for its SME Support Scheme.
Amazon Web Services (AWS) has announced the release of Amazon Interactive Video Service (Amazon IVS), enabling customers to tap into the same technology as Twitch to add live and interactive video in their mobile and web applications in minutes.
The majority of people in the largest European markets are choosing connected TVs as their primary way of watching television, with many more likely to choose ad-funded platforms over paid subscriptions, according to new research.
Formula 1 and Zoom have launched the first ever virtual Paddock Club experience, ahead of the Budapest Grand Prix.
Netflix added another 10 million customers in the second quarter beating expectations, but forecast that growth in subscribers would slow to 2.5 million.
The economic damage caused by the Covid-19 pandemic has led to a reduction in all types of marketing, with events spending hardest hit and online budgets falling 35%, according to new data.
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.
Adtech firm GumGum has partnered with IRIS.TV, a global video intelligence platform to combine its image analysis and ad targeting tools for marketers.
Advertising agencies will struggle during the economic fallout of COVID-19, with the industry growing just 1% after pandemic, according to new research.
A mock Penguin campaign to encourage reading among young offenders and a Nike ad promoting equality in sports are among the big winners at D&AD’s 2020 New Blood Awards, which celebrates the next generation of creative talent since 1980.
The UK’s Royal Air Force has implemented Imagen’s content management platform to accelerate its marketing efforts, and to better communicate as an organisation in the wake of Covid-19.
Post Covid-19 recovery will be driven by a core group of confident consumers, and positive, encouraging advertising could play a critical role in nation’s recovery, according to a new report.
Verizon Media has launched a full-screen native ad format “Brand Story” that allows advertisers to re-use their existing social media ‘stories’ creative assets and deliver their content across the Verizon Media Ad Platform.
Despite ‘kidfluencers’ such as eight-year-old Ryan from Ryan’s World boasting an estimated net worth of $120million, consumers remain sharply divided on both the concept of using kids to generate money on social media, and being positioned as influencers, according to new research.
TV assets are still being used by brands for digital environments, but simple adjustments to this content for a digital audience can yield better results, according to new research.
Vodafone has launched ‘Business Unusual’, a weekly podcast series aimed at the start-up and scale-up business community, presented by Strictly Come Dancing presenter and radio personality Claudia Winkleman.
Digital scrapbook app Storychest is launching a new children’s initiative, helping families through lockdown to create diaries of their experience that will be shared with future generations.