Dec 21, 2012 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Viral and buyrals
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Dec 17, 2012 | Content marketing, E-commerce and E-retailing, Online advertising, Online video
Shopping online and video viewing is more popular in the UK than any other country in the world, with uptake being driven by mobile and tablet devices, according to a new report from Ofcom. The body claims findings from its International Communications Market Report,...
Dec 13, 2012 | Content marketing
As Google’s upcoming augmented reality glasses show, digital media is fast encroaching on every aspect of modern life. The pace of technological change has been phenomenal, and as technologies converge and media habits change, marketers need to adapt their...
Dec 13, 2012 | Content marketing
Yahoo has released the new version of its popular webmail service, as it looks to expand its reach on mobile devices.The move marks the first overhaul of a Yahoo product since the firm’s chief executive Marissa Mayer took the control over in July. The relaunch...
Dec 12, 2012 | Content marketing, CPG, E-commerce and E-retailing, Online video
Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video. YouTube’s shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over...
Nov 13, 2012 | Content marketing
Google Music service has finally launched in the UK and across Europe, undercutting the likes of Amazon and iTunes by offering free cloud storage for up to 20,000 tracks. The tool, available via the Google play store online and on Android mobile phones, is launched a...
Nov 5, 2012 | Content marketing
The Daily Telegraph has launched a paywall on its website, charging visitors outside the UK a flat-rate fee of £1.99 a month to view articles, after they have viewed 20 articles for free. Telegraph.co.uk is moving to a metered paywall model similar to the New York...
Oct 5, 2012 | Content marketing
Skype is offering businesses the chance to offer free public wi-fi, provided they sign up through a Skype app. Businesses will have to pay £9.99 per month to offer the service where users sign in through the Skype wi-fi app and then log on to the internet for free....
Sep 12, 2012 | Content marketing
Spotify is planning a browser-based version of its music streaming service, as the firm looks to boost both subscriber and ad revenues. The firm will launch an internet-based edition to complement its current standalone desktop and mobile apps. The firm is also likely...
Sep 7, 2012 | Content marketing
The Huffington Post UK has launched a brand new content-led marketing campaign showcasing the content on the site and its blogs. The digital campaign, created with Gravity Road, includes several celebrities and opinion-formers such as Alice Cooper, Will Carling,...
Aug 30, 2012 | Content marketing
The global digital music market is expected to grow at 15 percent annually, reaching nearly USD$22.5 billion by 2017, according to global analyst firm, Ovum. Revenue is being boosted by subscription services, predicted to show a strong compound annual growth rate...
Aug 20, 2012 | Content marketing
Music streaming services such as Spotify, Deezer are leading driving much of its sales growth during this year, according to new research. The Global Music Forecast issued by Strategy Analytics found that digital music revenue worldwide will pass the £5 billion mark...
Jun 20, 2012 | Content marketing
Amazon is set to relaunch its digital locker offer next month after agreeing licensing deals with all four majors. Like Google, Amazon launched a music-focused online storage service in the US last year without any licences from record companies or music publishers....
