May 3, 2013 | Content marketing, Search engine marketing
Google has been integrating many non-traditional search results for years, with news articles being one of the most common. New research from Searchmetrics has highlighted the 10 most prominent sites that appear on Google News integrations, with Patch.com and The...
May 2, 2013 | Content marketing
Microsoft has launched a new print campaign, adding free wi-fi technology to this month’s Forbes magazine. The free Wi-Fi is part of Microsoft’s latest campaign to promote its subscription-based Office 365 service. The print magazine was sent out to various...
May 1, 2013 | Content marketing
Microsoft has integrated Skype to its Outlook.com webmail service, after buying the web messaging firm back in 2011. The move lets users make audio and video calls and send Skype instant messages via the website once they download a browser plug-in. UK-based customers...
Apr 30, 2013 | Content marketing, Mobile
Google has bought start-up firm Wavii for an estimated $30m (£18m), as the firm looks to capitalise on the growing demand for news aggregation apps. Launched in 2012, Wavii provides customised news feed to users, summarising news stories, tweets and blogs related to...
Apr 29, 2013 | Content marketing, Online advertising, Online video
Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.
Apr 29, 2013 | Content marketing
Apple’s iTunes launched back in spring 2003, going on to become the most successful online music store of the past decade. But can it maintain its lead amid growing competition from the likes of Amazon, Google and Spotify? iTunes launched amid the ashes of Napster,...
Apr 22, 2013 | Content marketing, E-commerce and E-retailing, Online video, Social media
Amazon has produced 14 pilot episodes for potential new TV shows, letting viewers have their say on which ones should be turned into a full series. The pilot shows, made by independent production companies and produced by Amazon Studios, will be put to the public vote...
Apr 19, 2013 | Content marketing, Social media, Twitter marketing
Twitter has launched a new music app which will recommend tracks based on a user’s followers. Songs can be played directly in the app via services such as Rdio, Spotify and iTunes. The software displays songs that friends are currently listening to, alongside...
Apr 19, 2013 | Content marketing
The Daily Mail has launched a premium content channel on its hugely popular website, as the publisher looks to expand its online business model beyond ad revenues. Speaking at Newsworks’ Shift 2013 conference, Daily Mail and General Trust owner Lord Rothmere...
Apr 18, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
AOL UK’s dedicated parenting website, Parentdish, has relaunched this week with Comfort as its official advertising partner across all screens. Parentdish is aimed at parents with kids of all ages, and will introduce new advertising products to enable brand campaigns...
Apr 16, 2013 | Content marketing
As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from...
Apr 15, 2013 | Content marketing, Twitter marketing
A Twitter music app looks imminent, following the discovery of a mysterious music site and its acquisition of tune tracking service We Are Hunted. Watch this video explaining how We Are Hunted works below: Twitter has confirmed its purchase of We Are Hunted, a San...
Apr 12, 2013 | Content marketing, Social media
Google has launched its Map Maker in the UK, letting users add their favourite places, in a similar style to user contributions on Wikipedia. The tool lets people add local information such as building outlines, hiking trials, rivers, railways and more to Google Maps....
Apr 12, 2013 | Content marketing, Online advertising
Gmail was mistaken as an elobrate April Fool’s joke when it launched on 1st April 2004. But Google’s webmail service went on to become one of the most widely used and pioneering communications tools in the world. The mark the occasion, Google has posted an infographic...
Apr 11, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK. The campaign has gone live accompanied by a video featuring Dave Haynes from Soundcloud, Ghostpoet, Asi Sharabi from Sidekick Studios and David Bartot from Red Bull...
Apr 10, 2013 | Content marketing, Online advertising
IPC Advertising has launched a new digital ad format Amplify to run across its roster of magazine sites, featuring a mix of editorial content and sponsored ads in the same unit. The publisher has partnered with RadiumOne to launch the new ad format, which starts with...
Apr 9, 2013 | Content marketing
Leading publishers in the UK expect their revenues from digital to grow 15% this year, with increased focus on technology and data to boost ad and subscription revenues, according to a new survey. The survey, from the Association of Online Publishers, found publishers...
Apr 9, 2013 | Content marketing, Online video
Telecom equipment maker Ericsson is to buy Microsoft’s Mediaroom, a software tool that lets operators deliver TV over the Internet. Mediaroom powers 22 million set-top boxes in 11 million subscriber households worldwide. The purchase will make Ericsson the leading...
Apr 5, 2013 | Content marketing, Mobile
BlackBerry has announced that its BBM Music service is to shut down, less than a year and a half after its launch. The Canadian firm will pull the plug on the music-sharing platform on June 2, with paying customers being billed for the last time in April. BBM Music...
Apr 5, 2013 | Content marketing
New licensing deals with the likes of Google Play, Vevo and Microsoft Xbox have helped to boost UK revenues from online music services by more than 32% in 2012, overtaking royalties from the radio industry for the first time, according to new data. An end-of-year...
