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Do start-ups have a gender bias problem? Study finds female entrepreneurs ‘held back’

Mar 1, 2018 | Digital marketing skills, Unilever - Research, tips and news for marketers

Almost half of startups believe there is a gender bias problem, with 4 in 10 female founders frequently encountering discrimination while running their startup, according to new study.

Firms that prioritise customer experience ‘significantly outperform competitors’

Feb 22, 2018 | Digital marketing skills, Social media

Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.

London still top European city for attracting tech talent

Feb 19, 2018 | Digital marketing skills

London continues to be a major draw for international technology workers, ahead of Berlin, Amsterdam, Paris and Barcelona, according to new research.

Employees want tech to boost productivity, not monitor their performance

Feb 16, 2018 | Digital marketing skills

Over half of employees (53%) are prepared to use technology like wearables to boost their own productivity at work. However, three quarters (74%) said no to wearables being used by employers to monitor performance.

Just half of UK retailers have a digital strategy in place

Feb 15, 2018 | Digital marketing skills, UK

Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to new research.

‘Time running out’ for organisations to train staff for the GDPR

Feb 7, 2018 | Digital marketing skills, Regulation

With GDPR fast approaching, a new survey from the IDM highlights that a surprising 59% of marketers have yet to receive any GDPR-related training and half of organisations still have yet to appoint a Data Protection Officer.

Tech sector jobs boom: 12% increase in job ads

Jan 30, 2018 | Digital marketing skills

The number of jobs advertised in the technology sector grew by 12 per cent last year as hiring managers continue to increase spending on new recruits and fight to secure the best talent, according to new data from Reed Technology.

Multi-tasking Brits embrace mobile working

Jan 17, 2018 | Digital marketing skills

A third of workers spend more than half their working day away from their desk, but most still think they do their best work in the office, according to new research.

Remote working debacle: The complex relationship between productivity, technology and working anywhere

Jan 10, 2018 | Digital marketing skills

A new report produced by Lancaster University’s Work Foundation and commissioned by Citrix, highlights the complex and often strained relationship between productivity, technology and work.

Five workplace trends businesses should look out for in 2018

Dec 11, 2017 | Digital marketing skills

2017 has been a year full of technology advancements from the rise of the virtual assistant to the growing use of smart devices leaving many workplaces in the midst of a transformation that will only keep gaining momentum over the next year.

Brand loyalty: 5 questions you should be asking to become an ‘experience business’ in 2018

Nov 29, 2017 | Digital marketing skills, Online advertising

Brands need to become an ‘experience business’ in 2018, according to a new study that outlines 5 key issues facing brands looking to win over customer loyalty into next year and beyond.

72% of tech startups change their market within 3 years

Nov 20, 2017 | Digital marketing skills, E-commerce and E-retailing

Nearly three quarters (72%) of tech startups change their market within three years, highlighting the importance of an “Agile Focus” for long-term success, rather than a narrowly targeted approach that is so often championed for start-ups, according to new research.

Big brands overhauling digital strategy amid brand safety fears

Nov 20, 2017 | Digital marketing skills, Online advertising

Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.

Most marketers ‘still can’t unify online and offline worlds’

Nov 9, 2017 | Digital marketing skills, Online advertising

The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found.

1 in 7 workers think AI can replace their jobs completely

Nov 8, 2017 | Digital marketing skills

1 in 5 British workers see AI and automation as a threat to their job, while more men than women have a positive outlook on automation in the workplace, believing it will reduce errors, according to new research.

Businesses ‘failing to align strategy and digital delivery’

Nov 6, 2017 | Digital marketing skills

Organisations are failing to align business strategy and digital delivery, and that customer experiences are suffering as a direct result, according to new research.

Marketing managers are future proofing with VR, livestreaming, AI and voice

Nov 3, 2017 | Digital marketing skills

UK marketing managers are already investing in new technologies such as VR, voice, live streaming and artificial intelligence as part of their 2018 strategies, according to a new survey.

Retail sites and apps “more influential than word of mouth”

Oct 30, 2017 | Digital marketing skills, Mobile

Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” report.

Government “must do more to support data-driven creative industries”

Oct 26, 2017 | Content marketing, Digital marketing skills

In her appearance before the House of Lords Communications Committee, DMA Talent MD Kate Burnett calls for Government to do more to support the future success of the data-driven creative industries.

Artificial Intelligence to power workplace of the future

Oct 25, 2017 | Digital marketing skills

Artificial Intelligence (AI) is becoming one of the key drivers in changing the face of the workplace by 2025, and many of today’s working practices, productivity tools and physical environments will become obsolete over the next eight years, according to a new report.

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