From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
FC Bayern Munich opened a new flagship store in central Munich on December 10, 2020 and offers its fans a unique experience: photos with the FCB stars, anytime, with a new augmented reality service.
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
Despite announcements of additional government support and positive early signs on a variety of potential vaccines, businesses concerns rise ahead of a challenging holiday season.
Pinterest and John Lewis & Partners have launched a co-branded Christmas trends campaign offering gift and decorating ideas for the festive period.
Plymouth Sound is to be home to the world’s first 5G ocean-based marine testbed, putting the city at the forefront of marine and maritime innovation.
Earlier this year, Santander launched PagoFX, an international transfer, service. Here, the financial giant reveals how it managed to produce a full campaign during a pandemic.
Sainsbury’s has decisively taken the top spot in Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and LEGO broke into the top ten for the first time.
Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign that the funny and heartwarming story of a grandad who is given a smartphone on Christmas Eve.
Australian Online ad spend across general display, search and classified all rose significantly in the third quarter, as the country reels from the impact of the Covid-10 pandemic.
As Black Friday looms ever closer with less than two weeks to go, more than half (52%) of US shoppers believe physical stores should close this Black Friday, citing concerns over the coronavirus pandemic.
John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
China’s Alibaba has revealed that orders on its ecommerce platforms during the Singles’ Day shopping extravaganza hit a record 498.2 billion yuan ($75.1bn).
LiveArea is partnering with German footwear retailer Zumnorde to build and launch a new digital store on BigCommerce and, through site redesign, deliver more consumer-focused online user experiences.
GSK Consumer Healthcare Brand Voltaren has launched a new global campaign building on their tagline The Joy of Movement with a deeper purpose: movement allows people to connect.
Online adverts for fatty, sugary and salty food could be banned under new proposals set out by the UK government, but the plans have been criticised for going to far.
We’ve heard that Christmas will be ‘like no other’, so how does the current crop of ads from Aldi, M&S Food, Amazon and others fare? Lynne Deason, Head of Creative Excellence, UK at Kantar has provided her analysis below on five campaigns.
Amazon has launched its UK Christmas advert that tackles the Covid crisis with an uplifting tale of a young determined dancer.
The much- hyped listing of Ant Group, a financial technology firm founded by Alibaba’s Jack Ma, has been suspended by the Chinese government citing “major issues”.
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.