How to make six-second ads work harder

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common.

Kids prefer mobiles and tablets to holidays, toys and pets

One in three British parents believe their kids value their phones and tablets more than any other possession or activity, while they also believe by the age of eight their children will understand the way modern gadgets work better than they do themselves.