Facebook plans to scan people’s photos into their own ads
Facebook has filed a patent for a new system that passes user’s personal photos to advertisers, making users the stars of online ads. The patent, first reported by the Daily Telegraph, can detect photos people have uploaded that feature items such as alcoholic drinks...Web developer trends: Python beats Java as code of choice
Over half of web developers have written their first line of code by the time they were sixteen, and Python is now the most popular programming language, according to a new global sirvey. The findings form part of Stack Overflow annual Global Developer Survey 2019,...Data, Technology, Creative And Strategy: The Perfect Digital Storm
There are three layers of the digital landscape: technology, artificial intelligence and experiences. Kelly Allison, founder and MD of digital comms and brand experience agency KVA, argues that many companies aren’t using the right tools to their full advantage, and...Game of Thrones global stats: Jon Snow and Daenerys most popular (but China likes Tyrion)
Ahead of the highly anticipated final series of Game of Thrones, which is due to hit screens Sunday April 14th, Taboola – the leading content discovery platform – has created a GOT infographic to find out which characters are the most popular based on articles read.
Gameloft picks PubMatic for programmatic in-app ads
Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles. As apps are now the preferred environment for consumers to access information, connect and transact, they represent the key channel for advertisers to reach...Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies
Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production. The company has been...Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans?
Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research. Data analysed by The Trade Desk, reveals unexpected characteristics of fans of...Instagram influencer marketing service announces two senior appointments
Following a period of rapid growth, leading Instagram influencer marketing service, Takumi, has announced two new senior appointments – a promotion and new hire for the business.
Top 20 ‘Superbrands’: Amazon gaining most relevance
Amazon is the brand Brits consider to be gaining the most relevance compared to the past, beating 1,595 other brands in the Superbrands ‘Relevancy Index’. The online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth. Macmillan...Snapchat unveils gaming and AR platform
Snapchat has launched a multiplayer video game service, alongside a new AR utility platform, as the chat app looks to expand amid growing competition from larger rival Instagram. Snap Games will enable friends to play against each other without installing any extra...Most Americans think social media divides country more than it unites
A sizable majority of Americans say social media does more to divide the country than unite it, according to the latest NBC News and Wall Street Journal poll. The study indicates that the American public holds negative views of social-media giants like Facebook and...Online dating trends: Men outnumber women on Tinder by 9 to 1 ( while Grinder wins for age diversity)
Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research. A recent study by Mobile Journey Marketing cloud provider Ogury reveals a massive gender imbalance...Snapchat forecast to lose users for the first time as redesign takes toll
For the first time since its inception, Snapchat’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast.
