Xbox opens ‘The Mall’: Virtual shopping centre and changing room

Dec 9, 2015 | E-commerce and E-retailing, Marketing through gaming

Micrsoft has launched ‘The Mall, a new shopping platform for the Xbox One games platform that lets people “try on” their favourite outfit. It allows users to select a garment and try it on through Microsoft’s Kinect motion tracking camera and The Mall’s virtual wardrobe technology. They can then purchase it in just a few […]

Micrsoft has launched ‘The Mall, a new shopping platform for the Xbox One games platform that lets people “try on” their favourite outfit.


It allows users to select a garment and try it on through Microsoft’s Kinect motion tracking camera and The Mall’s virtual wardrobe technology. They can then purchase it in just a few taps with the innovative PowaTag app.
It is being launched by Microsoft Ventures alumni Von Bismark, a Dublin based company who are pioneers of eCommerce for the TV.
Von Bismark CEO Eoghan O’Sullivan comments: “The Mall on Xbox One is the first giant step in our vision to create more beautiful, physically engaging ecommerce experience, delivered through the largest piece of visual real estate you own – the living room TV. The Xbox One is the perfect device to launch on – it’s incredibly powerful, built for smooth interaction and with the Kinect camera we can bring you as close to physically trying on the clothing as you will ever get when shopping online.”
Xbox Users will be able to easily browse through stores on The Mall, select an outfit, and then stand in front of their television to try it on in real time.
Sean Love, Microsoft Director of Xbox App, adds: “Xbox has been a pioneer in bringing rich interactive TV experiences to the living room and we are delighted to lead the next wave of innovation on the big screen with shopping. I am very excited about working with Von Bismark to bring those experiences to life.”
The Mall is also being launched with an exclusive payments partnership with mobile commerce experts Powa Technologies. The leading firms have teamed up so that Xbox One users will also be able to purchase products in the simplest way possible – through PowaTag. The revolutionary mobile payment app securely links your credit card and shipping details to the product on screen, allowing for a one touch purchase. The platform completes the purchase using pre-entered information, meaning shoppers will not have to fill out long forms using their Xbox One controller each time they make a purchase. The app is available for free download from the iTunes and Google Play stores.
Martin Hucker, Head of Channel Sales at Powa Technologies, comments: “Our aim at Powa Technologies has always been to give consumers a next-generation shopping experience, so we are delighted to partner with Microsoft and Von Bismark for The Mall. By purchasing with PowaTag, shoppers are able to make seamless purchases in a quick, efficient way.”
The Mall is going live in the US with a number of great brands, picked for their suitability for users, including SoccerPro, Style PB, Grayers and Go2Games, with a host of new brands coming online over the coming months.

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