Casual dining trends: Birmingham tops UK for Wowcher deals

Aug 8, 2019 | E-commerce, Mobile

People in Birmingham are Britain’s hungriest for casual dining (restaurant and bar) deals, spending the most per person during the first half of 2019 – followed by Liverpool, London and Manchester, according to new research.

New UK sales data released today by ecommerce platform, Wowcher, reveals Birmingham Wowcher subscribers splashed a whopping 266% more cash per person than those in London, while Liverpudlian subscribers outspent those in Manchester by 38%.

Overall, London saw the most casual dining deal spend at more than £1.8 million. Birmingham follows with more than £766,000 spent. Close behind are Manchester, with more than £236,000, and Liverpool, with more than £196,000 spent.

Dining out remains a popular option for hungry Brits, despite fierce competition from a growing number of delivery, takeaway and supermarket options. In total, more than 156,000 casual dining deals have been purchased across the country, and there’s good news for foodie bargain-hunters as Wowcher announces it has added 20% more restaurants to its line-up since last year.

A deeper dive into Wowcher’s casual dining data finds that March was top month for purchases, while the most popular day was Mother’s Day (31st March) with three restaurant and bar deals sold every minute[1]. Restaurant and bar deals were among the top-three most popular categories for consumers on the move, through mobile-app purchases.

Dan Martin, Managing Director of Services and Travel at Wowcher says: “Dining experiences are a key part of Wowcher’s promotional mix, and our data demonstrates the huge consumer appetite for these deals across the platform – despite a tough couple of years for the market. Whether it’s finding the ideal foodie Mother’s Day gift, or the perfect venue to enjoy with friends, Wowcher offers an array of casual dining experiences to meet diners’ demands on price, location and quality.

“Using our data and expertise, we personalise our online users’ experiences to ensure they each find the best available offer. We’ve had great success showcasing local and regional promos, highlighting delicious cuisine both on people’s doorstep, and across the UK’s leading foodie destinations.”

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