Digital Intelligence December 2009

Dec 16, 2009 | Monthly email editions - Digital marketing research and news

Our final news round-up of the year saw more 2010 trends take centre-stage. Google’s search getting more mobile and personal (long awaited, and sure to shift the market), and the paid for consumer content movement continued to push forwards (sure to trundle forwards, though with far less likelihood of success). Government policy made headlines with […]

Digital Strategy data - Digital Intelligence December 2009

Our final news round-up of the year saw more 2010 trends take centre-stage. Google’s search getting more mobile and personal (long awaited, and sure to shift the market), and the paid for consumer content movement continued to push forwards (sure to trundle forwards, though with far less likelihood of success).
Government policy made headlines with a storm around the Digital Economy Bill and the 50p broadband tax that got the green light in the UK’s pre-budget report. Linked to this is the way regulators will play a much bigger role in 2010 – the first spotlight will be on the MS/Yahoo tie-up and the second on privacy. Facebook’s lead on safety (giving kids a special “panic” button) is a shrewd move in delivering what’s needed, and here in the UK we’ve been helping the Information Commissioner’s Office develop the thinking around what’s needed for the hundreds of thousands of small firms now routinely using personal data.
You’ll find lots more ideas to fuel your strategy in the news, research and data we’ve written up below. Click on the links for 50 full stories, forward around to colleagues, and let me know if you need more of the background as you develop your own 2010 digital strategy.
Read December 2009
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