This figure rises to 53% for the under 45’s, and in Greater London the percentage using WhatsApp professionally hits a staggering 58%.
These figures come from new research revealed by Guild, a messaging app built for professionals and businesses.
Last week, Ireland’s GAA (Gaelic Athletic Association) joined other organisations in banning the use of WhatsApp by its clubs because WhatsApp is not GDPR-compliant. Furthermore, ‘unsuitable material’ cannot be removed from WhatsApp by administrators which creates safeguarding issues.
“WhatsApp users are unlikely to be aware the platform isn’t for business use” said Ashley Friedlein, CEO and founder of Guild. “However businesses cannot hide behind ignorance or turn a blind eye. They need to educate their employees around the importance of using platforms designed for professional use that provide the necessary levels of control and regulatory compliance,” he concluded.