As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and gift ideas. This infographic looks at how twitter influences consumer behaviour in the run up to Christmas. Twitter found that it influences ‘product consideration, discovery and purchase’ with around half of twitter […]
As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and gift ideas. This infographic looks at how twitter influences consumer behaviour in the run up to Christmas.
Twitter found that it influences ‘product consideration, discovery and purchase’ with around half of twitter users say that it has helped them learn about and research new products as well buy because of what they read on Twitter.
More than half (55%) said that they are ‘likely to purchase from brands they follow on Twitter’.
Over a third of people went on to say that they use twitter to decide where to shop and even check it while actually in store. Then 42 percent of users Tweet about their purchases.
As a result Twitter says that it ‘affects where people shop, what they buy in stores and how they share their purchase decision’.
View the Twiter infographic below:
View larger (animated) version here
