Sunderland AFC has become the latest Barclays Premier League club to expand its social media network to encourage more football fans to interact with its official website and social feeds.
The club has partnered with social content platform Stackla to aunch a social media hub, giving fans greater access to content from all the club’s official social feeds in one place – located at: www.safc.com/social.
All content from SAFC’s Twitter, Facebook, Google+, Instagram and YouTube pages are automatically pulled into the aggregator, which accessible on mobile and tablet devices.
Refreshing the page will automatically display the latest content, and users can expand posts to view more information and watch related YouTube videos from the Stadium of Light without having to leave the hub.
Gary Hutchinson, Commercial Director at Sunderland AFC, said:“Social media is key to supporter engagement and the launch of the social hub will showcase our online presence in a one-stop shop for our fans.
“The club continues to break the latest news on social media and engage with supporters 24 hours a day, seven days a week. The effectiveness of social media to our supporters is very important – we saw this recently with our cup runs last season where we had over 30,000 social media posts in one weekend.”
Andy Mallinson, European Managing Director, said:“When Sunderland AFC briefed us on their goals for the campaign, it was very clear to us that they wanted to broadly increase the amount of direct engagement they have with fans, both at games and throughout the week. In a time when people want the latest news without having to spend time searching for it, given the size of this historic club and the scale of the Sunderland AFC community, this hub will prove to be a very popular and beneficial asset to both the club and fan base.”