Top Twitter trends of 2013: Football and death dominate social chatter

Dec 16, 2013 | Social media, Twitter marketing

Twitter has revealed the top trends of 2013 on its social network, both in the UK and worldwide, with celebrity deaths and football causing the biggest buzz. According to Twitter, Real Madrid knocking Manchester United out of the Champions League caused the biggest spike in users during the year in the UK. Other events that […]

Twitter has revealed the top trends of 2013 on its social network, both in the UK and worldwide, with celebrity deaths and football causing the biggest buzz.


According to Twitter, Real Madrid knocking Manchester United out of the Champions League caused the biggest spike in users during the year in the UK.
Other events that caused a “surge” of Twitter use in the UK during 2013 included Andy Murray’s win at Wimbledon, Mumford and Sons playing at Glastonbury and New Year’s Eve.
According to Twitter, eight of the top ten Twitter “surges” were caused by sports fans. Aside from Murray’s win in the tennis, the others were all about Football.
“Football dominated the most-tweeted-about moments in terms of tweets-per-second,” said Lewis Wiltshire, head of media partnerships at Twitter UK.
“The natural way you react when you see a great goal is to grab your phone.”
Top retweets
Twitter also revealed the most retweeted tweets of the year.
Boy band One Direction ruled the top five, claiming three of the top spots. One of the tweets – from band member Niall – was shared 375,000 times.
The other two most retweeted tweets were more sombre, with the death of Glee star Cory Monteith – and the subsequent tweet by co-star and girlfriend Lea Michele – garnering 408,000 retweets.
More recently, the death of Fast and the Furious star Paul Walker saw 400,000 users retweet the news.
The top 10 list across several categories are listed below:
UK NEWS
1. Iain Banks
2. #UKStorm
3. #NHS
4. Seamus Heaney
5. Ken Barlow
6. #RoyalBaby
7. James Arthur
8. Thatcher
9. Richard III
10. #CityofCulture2017
INTERNATIONAL NEWS
1. Syria
2. Turkey
3. North Korea
4. Angelina Jolie
5. #RememberingCory
6. Pope
7. #RussianMeteor
8. #September11
9. #PrayForBoston
10. James Gandolfini
EVENTS
1. Christmas
2. Halloween
3. Eid Mubarak
4. Easter
5. Ramadan
6. Happy New Year
7. #Movember
8. #AprilFools
9. National Poetry Day
10. Happy Diwali
POLITICS
1. UKIP
2. Syria
3. #lab13
4. #CPC13
5. EDL
6. MPs
7. NHS
8. Scotland
9. Thatcher
10. Tommy Robinson
FOOTBALL
1. Suarez
2. #LFC
3. Swansea
4. Aston Villa
5. Liverpool
6. #MUFC
7. #TransferDeadlineDay
8. FIFA
9. Paul Scholes
10. #ThankYouSirAlex
OTHER SPORTS
1. #Ashes
2. #FP1
3. #TheOpen
4. #NFL
5. #RedSox
6. #6Nations
7. Superbowl
8. #Wimbledon
9. #bbcmarathon
10. #thankyousachin
PEOPLE
1. Justin Bieber
2. Suarez
3. Iain Banks
4. Paul Scholes
5. Angelina Jolie
6. Seamus Heaney
7. The Pope
8. Ken Barlow
9. James Arthur
10. Thatcher
MUSIC
1. #votearianagrande
2. Justin Bieber
3. #voteaustinmahone
4. #EMAzing
5. #JakeMillerFollowSpree
6. #thankyouonedirectionfor
7. #bbcglasto
8. #askselena
9. #NickiBETAwards
10. Eminem: #RapGod
TV
1. #bbctw
2. #MTVHottest
3. #BBCQT
4. #BBCGlasto
5. Miranda
6. #CiN
7. #CBBFinale
8. #crimewatch
9. #TheApprentice
10. #BGT
Read more here on Twitter’s official blog

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