Tesco reveals virtual reality supermarket with Oculus Rift

Mar 13, 2014 | E-commerce and E-retailing, Marketing through gaming, UK

Tesco is working on a virtual reality supermarket that lets users browse and buy from computer generated shelves while wearing an Oculus Rift headset. Figure Digital has released the following video showing people taking a tour around a virtual Tesco with our favorite VR display. The video doesn’t offer any details on current or even […]

Tesco is working on a virtual reality supermarket that lets users browse and buy from computer generated shelves while wearing an Oculus Rift headset.


Figure Digital has released the following video showing people taking a tour around a virtual Tesco with our favorite VR display.
The video doesn’t offer any details on current or even future projects, but it shows the potential for virtual reality shopping in the future.
The virtual reality experience creates a Tesco that users can “walk” around while looking the isles up and down using Oculus Rift’s 360-degree views.

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