Facebook rolls out ‘streamlined’ pages for brands

Mar 12, 2014 | Facebook marketing

Facebook has updated its pages for brands and celebrities on desktop, as part of a wider redesign for the social network as it chases more ad dollars across all platforms. According to Facebook, changes made to Pages will look to “make it easier for people to find the information they want and help Page admins […]

Facebook has updated its pages for brands and celebrities on desktop, as part of a wider redesign for the social network as it chases more ad dollars across all platforms.


fbsl1.jpg
According to Facebook, changes made to Pages will look to “make it easier for people to find the information they want and help Page admins find the tools they use most”, with an updated timeline display and easier access to admin tools.
Under the new display, the right-hand side of the page will show all the posts from the Page.
“This one-column display,” Facebook suggests, “means that all of your posts will appear consistently on your Page and in News Feed.”
As part of the redesign, the information previously placed below the cover photo has been moved alongside posts, providing the number of likes, the ability to invite friends to like and the page’s description.
Meanwhile, the text box for posting has jumped to the right, above the Page’s post stream.
Page admins will also receive changes on their end with a new metrics section placed on the right, which includes ad running, page likes, post reach and notifications.
Pages To Watch is a new feature open to admins, allowing them to compare the performance of their Page and posts with similar Pages on Facebook (see below).
fbsl2.jpg
The changes are set to roll out across to all Pages this week. The redesign comes less than a week after Facebook updated the look for news feed, a relatively minor change that included larger photos and new icons and fonts. That change was a year in the making, and Monday’s update appears to be in the same vein, using similar fonts and icons.
The new design is rolling out this week, according to a spokesperson, and is changing for web only. Facebook announced a mobile redesign for Pages last April.

All topics

Previous editions

Get email edition

Share This