Unilever has expanded its Project Sunlight sustainability initiaitive with a new summer campaign, with a new short film, “The Way Kids See It”.
Directed by Daniel Gordon, a BAFTA and British Independent Film Awards nominee, the ‘Way Kids See It’ film features children whose positive outlook inspired Project Sunlight, and highlights the hopes, dreams and plans that they have for a better world.
The campaign aims to inspire families to create a brighter future by living more sustainably as part of Unilever’s long-term initiative to make sustainable living commonplace.
The new campaign encourages families to partake in simple and fun sustainable-living focused projects, Summer Sunlight Activities.
From greening the bathroom to finding fun, new uses for used shampoo bottles, these activities demonstrate the importance of small actions that together can add up to make a big impact.
“Teaching the next generation to live sustainably is essential to ensuring our children and our children’s children thrive in a world with clean water and food on the table,” said Sarah Michelle Gellar, Unilever Project Sunlight Ambassador, actress and mother. “Whether it’s challenging their creativity to re-imagine the use of a box, turning off the faucet while they brush their teeth or growing a summer garden, we can build a world where everyone lives well – if we all do our part.”
Watch this interview here:
The launch of the Summer Sunlight Activities series is the latest phase of Project Sunlight, an ongoing Unilever initiative that has seen millions of people pledge an ‘act of sunlight’: a promise to change their lifestyle to help preserve the planet for generations to come. The latest program launches with two activities, with additional ones rolling out throughout the summer:
• Green Your Bathroom with its Own Recycling Bin – Nearly 40 percent of Americans toss plastic bottles from the bathroom in the trash, not realizing that along with cardboard product packaging and toilet paper spools, many bathroom toiletry bottles – including Dove® and Suave® shampoos and body washes – are recyclable. We’ll show you a fun DIY project to make bathroom recycling easier and more accessible.
• One Ingredient, Five Ways – Empower the kids of the household to plan a menu for the week by thinking up five meals with one main ingredient. Making the most of the food we eat – and teaching the entire family that ingredients can go a long way – gets the family thinking about ingredient-sourcing and food waste. Challenge your children to get creative with their menu planning – there are plenty of recipes to choose from on www.knorr.com or www.hellmanns.com for inspiration.
“Through ‘The Way Kids See It,’ we’re really showcasing the inspiration that Unilever sees in the good that kids see in the world,” said Jonathan Atwood, Vice President, Sustainable Living and Corporate Communications at Unilever, North America. “The film, paired with the Summer Sunlight Activities that families can do together to make their households more sustainable, are truly the embodiment of Unilever Project Sunlight, which supports our mission to create a brighter future. We’re excited to see how these projects come to life this summer.”