There is 40% more online chat about the PS4 than about the Xbox One, according to research by social listening platform Synthesio. An analysis of social media platforms, forums and the comment sections of newspapers since the start of November revealed that as well as commanding more of the conversation, the proportion of positive comments […]
There is 40% more online chat about the PS4 than about the Xbox One, according to research by social listening platform Synthesio.
An analysis of social media platforms, forums and the comment sections of newspapers since the start of November revealed that as well as commanding more of the conversation, the proportion of positive comments about the PS4 is three times higher than the Xbox One.
Just under half of comments about the latest Xbox cited ‘issues’ such as faulty hardware or problems with TV connections but consumers have been impressed by the hand gesture and voice recognition functionality.
The most talked about issue in relation to the PS4 is the need to buy a separate camera, however fans do not appear to have been put off by the additional cost, with only 5% citing it as a negative. Other main talking points include the PS4’s good graphics, competitive price and social features.
Catriona Oldershaw, Managing Director UK of Synthesio, said: “Although the PS4 has only just had its European launch, there is still a markedly higher level of online buzz compared to the Xbox. The Xbox One has received criticism in some quarters due to hardware glitches, however, consumers are still very positive about the hand gesture and voice recognition upgrades.
“If the Xbox hadn’t experienced teething problems, we would have expected the proportion of positive comments to rival the PS4. However, it is clear that the PS4 has a much more vocal online consumer base. The question is whether these online advocates help to drive sales.”
Synthesio
