Looking for smart brands with strong digital ecosystems? Look at how the arrival of a royal baby in the UK became a media event for Oreo, Pampers and many more. With a strong always-on digital strategy, it’s easy to unlock extra reach and cut-through. This month’s update also covers the latest mobile milestones: Samsung overtaking […]
Looking for smart brands with strong digital ecosystems? Look at how the arrival of a royal baby in the UK became a media event for Oreo, Pampers and many more. With a strong always-on digital strategy, it’s easy to unlock extra reach and cut-through.
This month’s update also covers the latest mobile milestones: Samsung overtaking Apple in traffic, Smartphone growth leaping and global mobile ad revenue boosts.
For media strategists there’s a summary of Facebook’s mobile platform, Graph Search going live (with more ad targeting tools), and Twitter’s new ad targeting.
If you’re adapting your plans based on these trends then our digital strategists can support you, and if your team need new skills to be able to lead in this space then our Digital Training Academy in-company courses cover all these areas. Simply mail us back for more.
Read July 2013
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