Most social strategies are no longer working. Facebook’s filtering of posts has switched the platform to a paid channel, and now investigations in the UK reveal the extent of fake fans. Viral marketing is failing to travel without paid promotion, and although the audiences of YouTube and Facebook look massive, most businesses find real engagement […]
Most social strategies are no longer working. Facebook’s filtering of posts has switched the platform to a paid channel, and now investigations in the UK reveal the extent of fake fans. Viral marketing is failing to travel without paid promotion, and although the audiences of YouTube and Facebook look massive, most businesses find real engagement with their content is tiny.
From China to the USA, Russia to South Africa – our strategists have seen the same patterns everywhere this month as we strengthen the digital strategies of global brands. Other stories we’ve been tracking:
– Path to purchase: New research on how digital impacts sales
– Digital ad budgets: P&G’s big switch in the US
– New production tools: Why the DoubleClick tool for publishing rich media ads should cut agency costs
New advanced training courses are now in place for all main digital disciplines, so if your teams need a recap, then simply mail us back.
Read August 2013
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