Digital Intelligence March 2008

Mar 31, 2008 | Monthly email editions - Digital marketing research and news

The outlook for digital advertising growth remains strong with new research putting online at 10% of all adspend in the US, and here the UK market topping £5bn by 2012 – that’s on top of our own forecasts that now put UK online adspend ahead of TV by the end of next year. We said […]

Digital Strategy data - Digital Intelligence March 2008

The outlook for digital advertising growth remains strong with new research putting online at 10% of all adspend in the US, and here the UK market topping £5bn by 2012 – that’s on top of our own forecasts that now put UK online adspend ahead of TV by the end of next year.
We said that 2009 would be the year mobile advertising accelerates, and new forecasts are already sizing that sector at $4.8bn within five years. Also in our round-up of the last month’s research and announcements, we look at MySpace entering the downloads market, how Brits are tuning into TV on the web (even though 22m homes now have digital TV), and the OpenSocial initiative.

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