Digital Intelligence April 2008

Apr 28, 2008 | Monthly email editions - Digital marketing research and news

As the e-retail economy forges ahead, this month’s summary of new research reports upbeat figures for the US and UK, along with a similar lifts in online advertising in spite of the wider concerns about the ad market. Opinion polls suggest a gradual change in consumer attitudes towards some of the more advanced forms of […]

Digital Strategy data - Digital Intelligence April 2008

As the e-retail economy forges ahead, this month’s summary of new research reports upbeat figures for the US and UK, along with a similar lifts in online advertising in spite of the wider concerns about the ad market.
Opinion polls suggest a gradual change in consumer attitudes towards some of the more advanced forms of targeting, endorsing the strong financial results from leading media owners such as Google and Yahoo, as well as middle tier UK publishers.
There’s more on the click-throughs we’ve added, with deeper commentary in our Digital Insight Reports.

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