Digital Intelligence November 2007

Nov 20, 2007 | Monthly email editions - Digital marketing research and news

Another massive month for product development at the search engines, as the migration to the mobile web quickens. Strong financial results from indicator stocks are giving investors greater confidence in the online media sector, and retailers are looking forward to a Christmas that will again break e-commerce records across Western Europe and North America; with […]

Digital Strategy data - Digital Intelligence November 2007

Another massive month for product development at the search engines, as the migration to the mobile web quickens.
Strong financial results from indicator stocks are giving investors greater confidence in the online media sector, and retailers are looking forward to a Christmas that will again break e-commerce records across Western Europe and North America; with the web’s role in direct retail dwarfed by its role as the primary place for purchase research.
In this Digital Intelligence we’re tracking these trends and sifting through the noise to give you the click-throughs and data that matters. Retailers, consumer brands and media groups who are finalising their plans for 2008/9 are bringing us in as architects and strategists – and through this we’re consistently seeing four themes emerge: the challenges in making sense of the landscape are getting worse, social media is moving to the core of every agenda (not always for the right reasons), the risks of getting it wrong have amplified, and there is now an acceptance that training and coaching for senior management is essential to make strong digital decisions.

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