For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.
The first interactive treasure hunt made for Periscope allowed the fans ‘piloting’ a drone looking for a Mercedes GLE Coupe hidden under the sky of Monza.
The first contest ever made in partnership with the Twitter reached 7.5 million people, with more than 1.5 million on social interactions and as many views of your video products.
“Thanks to #FindTheSuv, the first treasure hunt ever built on Periscope in partnership with Twitter, we once again gave voice to our fans – said Cesare Salvini, Marketing Director Mercedes-Benz Cars in Italy -. The search for a Mercedes-Benz GLE Coupe hidden under the sky Monza confirmed our leading role in the development of innovative projects “.
The campaign was created by agency Roncaglia Group.