Sonos has won the Grand Prix at the World Media Awards for its multi platform ‘Brilliant Sound campaign, beating competition from Electronic Arts, Levi's, Samsung and Volkswagen.
The World Media Awards celebrates the effectiveness of international cross-platform, cross border content-driven advertising.
Top brands including Astana International Financial Centre, Electronic Arts, Levi's, Samsung, Shell, Sonos, Tech Mahindra, Tourism Australia and Volkswagen were amongst those receiving accolades for their impressive entries this year.
Hosted by the World Media Group, the World Media Awards, now in their fifth year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.
Sonos was the biggest winner this year taking away the WMA Grand Prix, as well as scooping up the Technology & Telecommunications prize for its innovative multiplatform campaign, ‘Brilliant Sound at Intersections of Culture and Cool'. In a currently over-crowded smart speaker market, Sonos's challenge was to cut through the noise of its competitors to deliver a brand message about greater sound quality to an audience who may never have even heard of them before.
"Sonos edged out the competition with an entry that succeeded on every level - they outlined a clear challenge, addressed it with a multiplatform, wide-reaching creative approach and backed it up with fantastic results that demonstrated brand lift and revenue growth," said Christoph Woermann, WMA Judge and CMO Corporate Bank, Deutsche Bank. "Brilliant Sound demonstrates all the attributes of an award-winning content campaign and is well-deserving of this year's Grand Prix award."
Alex Delamain, President of the World Media Group and SVP Global Client Partner at The Economist said, "As the World Media Awards celebrates its fifth year, the bar has been raised yet again. Not only did we have a record number of entries from all over the world - up by 100 percent on last year - the quality of the shortlisted campaigns was exceptionally high. Creating authentic content through creative storytelling that crosses multiple platforms and borders is at the heart of what the World Media Group does. In my second year as President, I have been surprised and delighted by the fresh perspectives and new approaches in content marketing; I'm excited that the WMG is able to highlight and celebrate this great work."
A panel of 30 senior jurors from leading international advertisers, agencies and publishers co-chaired by Woermann and Josh Krichefski, CEO, EMEA at Mediacom, were tasked with selecting the eight category winners and the Grand Prix winner from the many global submissions. The full list of judges can be seen here.
For more information on the World Media Awards and to see the winning entries in full, click here
The winners of the World Media Awards 2020, along with comments from the judges, are as follows:
Winner - Volkswagen: For the Many, Not the Few - The ID.3
"This campaign provided a great solution around the democratisation of new electronic vehicle technology to make the Volkswagen ID.3 synonymous with e-mobility."
Brand & Media Owner Partnership
Winner - Samsung: TV is Making History Again
"If you're going to do a media partnership, this is the way you do it! This immersive experience into space showed how you could bring out the product benefits of technology by using a really visual entity."
Highly Commended - Astana International Financial Centre: My Kazakhstan
"A well-considered media partnership that made fantastic use of Bloomberg's content bringing to life the entrepreneurial spirit of Kazakhstan through storytelling."
"A well-adapted, creative and focused campaign that drove real business results."
Highly Commended - Shell: The Great Travel Hack
"A very engaging campaign with a brave creative approach."
Winner - Astana International Financial Centre: My Kazakhstan
"This ambitious ‘country rebrand' demonstrated some beautiful character profiles that brought to life the entrepreneurial spirit of Kazakhstan. It successfully presented a country that, as an investor, you'd want to back, and achieved impressive business results."
Highly Commended - UBS: Are You Investing in What Matters to You?
"This excellent multimedia story with a personalised CTA challenged readers to think about sustainable investments and learn more about how they could make a difference with their portfolio."
Luxury, Lifestyle & Fashion
"This partnership redefined masculinity for a brand that's synonymous with dusty pick-ups and ruggedness, prioritised storytelling over product and delivered significant bottom line uplift."
Highly Commended - Essity: Viva La Vulva
"One of those campaigns that is likely to be written into media folklore for many years to come. It tackled a very delicate topic with respect and humour to effect real cultural change."
Media & Entertainment
Winner - Electronic Arts: FIFA20 Play Wrong
"A brave and fresh approach to the category. Strong storytelling with authentic content that also had local resonance, and a partnership that played out well across all of the creative concept."
Technology & Telecommunications
Winner & Grand Prix Winner - Sonos: Brilliant Sound at Intersections of Culture and Cool
"The campaign leveraged smart insights into the audience and their passion for their subjects. It combined OOH in cities around the world with great digital, podcasts and innovative Amazon placements, resulting in a really well-integrated campaign."
Travel & Tourism
Winner - Tourism Australia: From Country to Company
"This campaign was developed from having genuine empathy for the needs of their target audience and demonstrated a fantastic use of partnerships."
Highly Commended - Narok County Government: Moments of Wonder
"A stunning campaign that really brought the beauty of the country to life."
CONTENT LEADERSHIP & INNOVATION
This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation.
Winner - Johan Jervoe, Chief Marketing Officer, UBS.