Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research.
The study, from comScore, indicates that with help from its May acquisition of Slideshare, LinkedIn.com has now assumed the #2 position in the market with 35.3 million visitors, displacing Twitter.com into the #3 spot with 24.1 million visitors.
The ask-and-answer social network Ask.fm also made a splash in the past year with a growth rate of more than 5,000 percent to secure the #5 spot with 12.9 million visitors, while Tumblr.com has grown 86 percent to nearly 11 million visitors.
Pinterest.com is also among the top-gaining social networking sites with a year-over-year growth rate of more than 2,500 percent to 2 million visitors in November.
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
**Includes Slideshare.net in November 2012 data, but not in November 2011.