Here are the top digital marketing data and case studies that caught our eye. Facebook reaches 2 billion users as Zuckerberg warns “responsibility is expanding” Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility. The announcement comes a few days after Facebook’s first-ever Community Summit […]
Here are the top digital marketing data and case studies that caught our eye.
Facebook reaches 2 billion users as Zuckerberg warns “responsibility is expanding”
Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility.
The announcement comes a few days after Facebook’s first-ever Community Summit in Chicago, where Zuckerberg unveiled a host of new tools to make it easier for admins of massive Facebook groups to grow and curate their communities.
More than 1 billion people use Facebook groups each month, making them a core component of the social network.
View this graph outlining the top social networks in July 2017. (source: Techcrunch)
Europe digital trends: Online ad spend extends lead over TV
Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.
How celebrity endorsements influence young consumers
Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s, according to new research.
What does a typical Wimbledon or Premier League fan look like?
A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.
Key findings include;
Football fans are 15% more likely to be male and take home less than £40,000 on average
Augmented reality trends: Extra software and hardware biggest barrier to mainstream adoption
Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to new research.
Key findings:
• Consumers most interested in AR & VR content from film companies
• Most interested in AR & VR ads from holiday companies
Top Instagram marketing tips from the world’s biggest brands
Instagram is a fast growing social media platform, but how can you stand out from the crowd. This infographic looks at how some of the world’s biggest brands, such as Nike and Coca-Cola, get the most out of Instagram.
The World’s Most Influential CMOs: Unilever’s Keith Weed tops list
Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs.
The top ten are:
1. Keith Weed @ Unilever
2. Antonio Lucio @ HP Inc.
3. Phil Schiller @ Apple
4. Linda Boff @ GE
5. Leslie Berland @ Twitter
6. Marc Mathieu @ Samsung Electronics America
7. Musa Tariq @ Ford Motor Company
8. Jonathan Mildenhall @ Airbnb
9. Raja Rajamannar @ Mastercard
10. Karen Walker @ Cisco
Image source: Forbes report in partnership with Sprinklr and LinkedIn
iPhone 10 years on: How a smartphone changed the world
Apple iPhone celebrates its 1st decade today (29th June 2017), but how has the smartphone changed society? This new infographic from Neerja Softwares looks at some key facts and figures from one of the most iconic gadgets ever.
CASE STUDIES
GoCompare campaign shows digital video twice as cost efficient as TV advertising
Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.
Email case study: Artificial intelligence helps sports brand boosts web revenues 8%
Online action sports retailer, FreestyleXtreme used an artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.
Dune London boosts revenue with customer-created content on product pages
Dune London introduced user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and reported an 82% increase in sales where UGC played a part in the transaction over a two week period after the feature went live.
