Teens flock to voice search

Oct 27, 2014 | Search engine marketing

Mobile voice searches have more than doubled in the past year, proving more popular among teens than adults, according to new research. The study, from Google and conducted by Northstar Research, quizzed 1,400 Americans across all age groups. It indicates that 55 percent of teens, who are 13 to 18 years old, use Google voice […]

Mobile voice searches have more than doubled in the past year, proving more popular among teens than adults, according to new research.


The study, from Google and conducted by Northstar Research, quizzed 1,400 Americans across all age groups.
It indicates that 55 percent of teens, who are 13 to 18 years old, use Google voice search more than once a day.
In comparison, 41 percent of adults use the feature each day and 56 percent say that voice search makes them “feel tech-savvy.”
Regardless of age, people are relying on voice search to help them multitask. For example, 59 percent of teens and 36 percent of adults surveyed use voice search when they watch TV. In addition, 22 percent of teens use voice search when they are in the bathroom, while 23 percent of adults are likely to do so when they are cooking.
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The study also suggest that teens don’t mind using voice search while they are hanging out with friends, as close to 60 percent of them ask their phones questions in front of friends, whereas only about one-quarter of adults do so when in the company of others.
Of course, people use voice search for many different purposes. They may ask their phones for directions, or to call someone, play a song, or check out movie times. What’s something nearly one-third of teens surveyed ask their phones to do thing that adults don’t? Help them with their homework, of course.
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