Mobile shopping spend in the US: Tablets Vs. Smartphones

Sep 11, 2013 | E-commerce and E-retailing, Mobile, USA

Smartphone spending accounts for $6.7bn, or 63% of the total spent in m-commerce. This goes against the common notion that tablets are strong drivers for mobile spending. However, factoring in the total number of smartphone owners in the US is 142m compared to the 69m tablet owners, it is easy to understand why mobile spend […]

Smartphone spending accounts for $6.7bn, or 63% of the total spent in m-commerce. This goes against the common notion that tablets are strong drivers for mobile spending. However, factoring in the total number of smartphone owners in the US is 142m compared to the 69m tablet owners, it is easy to understand why mobile spend accounts for so much.
Smartphone spending accounts for $6.7bn, or 63% of the total spent in m-commerce. This goes against the common notion that tablets are strong drivers for mobile spending. However, factoring in the total number of smartphone owners in the US is 142m compared to the 69m tablet owners, it is easy to understand why mobile spend accounts for so much.


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