Nintendo reveals first smartphone game in Japan (with a social twist)

Mar 21, 2016 | Marketing through gaming, Mobile

Nintendo has released its highly-anticipated debut smartphone game, Miitomo, in Japan- but don’t expect a Mario-style platformer just yet.. The app is a social game in which players create an avatar known as a Mii and share posts with friends from Facebook and Twitter. Players are encouraged to answer questions about their likes and dislikes […]

Nintendo has released its highly-anticipated debut smartphone game, Miitomo, in Japan- but don’t expect a Mario-style platformer just yet..


The app is a social game in which players create an avatar known as a Mii and share posts with friends from Facebook and Twitter.
Players are encouraged to answer questions about their likes and dislikes and the answers can be seen by friends in the app.
But the first 500 reviews on the Japanese version of the iOS app store have been largely positive.
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Nintendo first announced its intention to produce smartphone games in March 2015, after widespread demand for its best-selling franchises to be made available on mobiles.
Miitomo lets players dress up their avatar with Nintendo-themed accessories and share pictures of their Mii with friends.
The game offers in-app purchases, where players can part with real cash to buy in-game currency.

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