Mobile ad marketplace AdMob has launched its first advertising unit for applications on Google’s Android mobile operating system. The move will let developers monetise their applications, with AccuWeather, Jirbo, and TapJoy among the first to sign up. AdMob’s new Android ad unit will also allow brand and performance advertisers to reach consumers engaging with applications on their Android devices. Advertisers will be able to use these ad units to drive customer actions such going to the Android Market to download an application.
“Android’s open platform enables developers to build rich mobile applications that provide a great experience for users,” said Ali Diab, Vice President of Product Management for AdMob. “We are already seeing strong interest in developing applications for Android-based devices, similar to what we saw with the iPhone last summer, and are very excited to take the lead in helping developers monetise their applications on this fast-growing device platform.”
AdMob already serves ads on mobile Web sites on the Android platform and received more than 27 million requests in December 2008.
Building on the initial success of the G1 device, Google’s new mobile platform looks to become a major force in the mobile industry with several new devices expected to come to market in 2009.
“We’ve partnered with AdMob to monetise our mobile services for several years now and continue to get great results working with them on our mobile Web site and in our iPhone application,” said David Mitchell, Director, Wireless Services, AccuWeather. “We are excited to extend this successful relationship with AdMob and start monetising our new Android application.”
More than 6,000 mobile sites and 450 iPhone applications are a part of AdMob’s publisher network worldwide, giving the company unparalleled reach.