Google buys FeedBurner

Jun 1, 2007 | Uncategorized

Google has gone shopping again this month, this time purchasing RSS distribution firm FeedBurner, writes ClickZ. The purchase will enable Google to expand its AdSense network by placing ads on FeedBurner’s database of over 430,000 feeds. Terms have not been disclosed although reports have mentioned the sum of $100m (£50m). Last month Google also announced […]

Google has gone shopping again this month, this time purchasing RSS distribution firm FeedBurner, writes ClickZ. The purchase will enable Google to expand its AdSense network by placing ads on FeedBurner’s database of over 430,000 feeds. Terms have not been disclosed although reports have mentioned the sum of $100m (£50m).
Last month Google also announced the launch of its latest application Google Gears – an open source offline browser tool which lets users use web-based apps even when they are offline. The company has already made its Google Reader feed service compatible so that feeds can be automatically downloaded to PCs for reading when users are offline.
From ClickZ: http://www.clickz.com, 01/06/2007
FeedBurner: http://www.feedburner.com

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