Google drops ad exchange hint

May 20, 2009 | Uncategorized

Google’s Chief Executive Eric Schmidt has hinted that the firm may have plans for an online ad exchange, writes Revolution. The idea was first mooted back in February by Google’s President of Display Advertising David Rosenblatt, who said that any exchange would be neutral and cater for all ad formats. Speaking at the Google Zeitgeist […]

Google’s Chief Executive Eric Schmidt has hinted that the firm may have plans for an online ad exchange, writes Revolution. The idea was first mooted back in February by Google’s President of Display Advertising David Rosenblatt, who said that any exchange would be neutral and cater for all ad formats. Speaking at the Google Zeitgeist conference, Schmidt refused to be specific about the firm’s plans for an ad exchange, saying “I’m trying to avoid pre-announcing a product, if you get my drift.”
This month Google has also been working on a number of new search products aimed at providing better and more relevant results. These include Google Search Options, Google Squared and Rich Snippets.
From Revolution: http://www.revolutionmagazine.com, 20/05/2009
Google: http://www.google.com

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