Google trials behavioural advertising

Mar 11, 2009 | Uncategorized

Google has launched a trial of behavioural targeted display advertising across its content network and YouTube, writes Marketing. The firm has dubbed the service “interest-based advertising” and it is in the process of approaching agencies and advertisers with a view to signing them up to a global beta test. By using a DoubleClick cookie stored […]

Google has launched a trial of behavioural targeted display advertising across its content network and YouTube, writes Marketing. The firm has dubbed the service “interest-based advertising” and it is in the process of approaching agencies and advertisers with a view to signing them up to a global beta test. By using a DoubleClick cookie stored on a browser the service can build up an anonymous profile of a user’s interests based on YouTube video views, Google network content views and advertiser sites visited. Users can choose to opt out by using Google’s “Ads Preferences Manager”.
This month Google has also launched its Street View mapping service for the first time in the UK, providing 360-degree views of 25 cities throughout the country. Partners involved in the launch include Visit Britain, FancyaPint.com, the office of the London Mayor and the Tate group. The service can be accessed using Google Maps and Google Earth.
From Marketing Magazine: http://www.marketingmagazine.co.uk, 11/03/2009
Google: http://www.google.co.uk

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