Habbo Hotel, a virtual world for teens, has signed up to Facebook’s Connect service to bring users of both services together. Sulake’s 15 million regular unique users of Habbo Hotel can now use Facebook Connect to find their Facebook friends in Habbo Hotel.
Established in 31 countries and generally popular with a teenage audience, Habbo Hotel offers a more gaming orientated environment than Facebook, and encourages users to customise rooms, train pets and even invent social games. Founded in Finland, Sulake has also been exceedingly successful in courting big brands, which regularly invest in a virtual presence in Habbo Hotel.
“Combining the Habbo virtual world with real-life Facebook friend networks is a very exciting step for us,” said Sulake CEO Timo Soininen. “Facebook makes it easy to find and stay in touch with friends, while Habbo takes playful real-time interaction and meeting new people to a completely new level inside Facebook.
“Habbo is all about meeting friends and having fun together and the Facebook connection gives this a totally new meaning. Also brands wanting to engage with our international Habbo communities will benefit from the increased viral effect.”
Sulake has also confirmed it is set to allow users to connect to other social networks and services, such as MySpace, Yahoo! and Google.