The online ad market grew 41.2% in 2006 as advertisers spent £2.016bn on internet advertising, reports IAB UK. According to the latest IAB UK/PwC online adspend study, online marketing now accounts for 11.4% of all advertising (from 7.8% in 2005). The study also revealed that:
- Online adspend overtook national newspapers for the first time as newspapers grew 0.2% to £1.9bn (and 10.9% market share).
- Advertising across all traditional media combined fell 2.9% (£466.1m). However with the increase in online spending the entire market grew 1.1%.
- Online adspend reached £1.098bn in the second half of 2006 – 12.4% of all UK advertising.
- The UK now leads the world for share of advertising online; the global average is 5.8%.
IAB/PwC UK online adspend figures 2006: http://www.iabuk.net, 28/03/2007