LinkedIn and Twitter have struck a deal that lets users publish their status updates across both social networks simultaneously.
LinkedIn is the largest professional social network, with 50 million members around the world who post information about themselves, such as resumes, to help find jobs or employees, and to stay in touch with each other.
LinkedIn’s update box allows inputs of up to 140 characters, conveniently the same size as that allowed by Twitter.
Allen Blue, a co-founder of Twitter who is its vice president of product strategy, said LinkedIn members would be able to automatically post recent Tweets if they wanted.
Blue said users will have the option of sending only selected materials to Twitter.
He said that in addition to the obvious advantage of increasing the audience for either tweets or LinkedIn information there were two other advantages to the new system.
Twitter “wants to take advantage of the strong identity in LinkedIn to make those professional tweeters more successful.” While anyone may sign up for a Twitter account without revealing their real identity, LinkedIn is based on the social networking idea that people put their identities on the Web.
Second, LinkedIn users who cross-post will be speaking both to their followers and to the broader Twitter audience that searches for tweets by keywords, location, user and the most current, Blue said.