One third of Brits listen to radio on digital platforms

May 7, 2009 | Uncategorized

Rajar’s latest quarterly results have found that 33.8% of British radio listeners now access radio broadcasts through digital devices. Digital listening rose 20m hours/week on the previous quarter to reach 206m hours/week. One fifth of all radio broadcast in the UK is now consumed through digital platforms. Although online radio use in the UK grew […]

Rajar’s latest quarterly results have found that 33.8% of British radio listeners now access radio broadcasts through digital devices. Digital listening rose 20m hours/week on the previous quarter to reach 206m hours/week. One fifth of all radio broadcast in the UK is now consumed through digital platforms. Although online radio use in the UK grew 7% year-on-year, it currently remains a small platform. DAB devices now account for 12.7% of all listening (up 10.8% year-on-year), followed by digital TV (3.4%) and online (2.2%). Radio listening via mobile phones was also up, rising 13% year-on-year to reach 13% of all adults aged 15+.
Rajar: http://www.rajar.co.uk, 07/05/2009

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